SBS Marketing Co., Ltd. "Does having a 'common enemy' strengthen unity? 'Scapegoat'"

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On May 8, 2025 (Thursday), they published a page titled "Does having a 'common enemy' strengthen unity? 'Scapegoat.'"
The 'Scapegoat' is labeled as a "common enemy" or "sacrifice" to enhance unity and is targeted for attack. The page explains examples of its occurrence, the impacts of its existence, the causes that lead to it, and how to deal with it.
(Page Overview: Excerpts)
■ What is a 'Scapegoat'?
■ Examples of 'Scapegoat' occurrences
■ Impacts arising from the existence of a 'Scapegoat'
■ Factors that lead to the emergence of a 'Scapegoat'
■ How to deal with becoming a 'Scapegoat' (DL content only)
■ Special attention for managers and leaders! (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/scapegoat-2025-05/

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