Sell not the steak, but the 'sizzle'! 'The Wheeler's Law' - SBS Marketing Co., Ltd.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On April 10, 2025 (Thursday), they published a page titled "Don't Sell Steak, Sell 'Sizzle!' The 'Wheeler's Law.'"
The 'Wheeler's Law,' known for the phrase "Don't Sell Steak, Sell Sizzle!" explains the person who proposed it and the five formulas that can be considered sales know-how.
(Page Overview: Excerpt)
■ What is 'Wheeler's Law'?
■ The five formulas of 'Wheeler's Law'
■ Increase your closing rate using 'Wheeler's Law!' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/wheelers-law-2025-04/

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