SBS Marketing Co., Ltd. - Could lead to unreasonable consensus formation!? 'Groupthink' (Collective Folly)

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On April 3, 2025, we published a page titled "Does It Lead to Irrational Consensus Formation!? 'Groupthink'".
Groupthink is when irrational decision-making and undesirable behaviors are tolerated during the process of reaching consensus in a group. The page explains the signs and examples that arise from falling into this trap, the causes and countermeasures, and examples of its application in marketing strategies.
(Page Overview: Excerpts)
■ What is 'Groupthink'?
■ Signs and examples that arise from falling into 'Groupthink'
■ Causes and countermeasures for falling into 'Groupthink'
■ Examples of applying 'Groupthink' to marketing strategies (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/group-think-2025-04/

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