SBS Marketing Co., Ltd. "Do we pay more attention to 'bad things'?! 'Negativity Bias'"

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On March 11, 2025, we published a page titled "Does Attention Tend to Focus on 'Bad Things'? 'Negativity Bias.'"
The "negativity bias" refers to the tendency to pay more attention to negative information than positive information, making it easier to remember. We explain examples of its occurrence, the impacts it causes, the mechanisms that lead to prioritizing "negative information," as well as methods to overcome it and its benefits.
(Page Overview: Excerpts)
■ What is 'Negativity Bias'?
■ Impacts caused by 'Negativity Bias'
■ Mechanisms that lead to prioritizing 'Negative Information'
■ Methods to overcome 'Negativity Bias' (DL content only)
■ Positive aspects of 'Negativity Bias' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/negativity-bias-2025-03/

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