SBS Marketing Co., Ltd. "Big request → small request" lowers the hurdle and makes it easier to accept!? 'Door-in-the-face'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "‘Door-in-the-Face’: Lowering the Barrier with a Big Request → Small Request, Leading to Acceptance!?" on January 9, 2025 (Thursday).
The 'Door-in-the-Face' technique involves making a large request that is likely to be refused, followed by the actual smaller request, making it easier for the actual request to be accepted. The page explains the mechanism behind this technique, examples of its application in everyday and business situations, common mistakes that can occur when using it and their countermeasures, and the differences from the 'Foot-in-the-Door' technique.
(Page Overview: Excerpts)
■ What is 'Door-in-the-Face'?
■ Examples of application in everyday and business situations
■ Differences from 'Foot-in-the-Door'
■ Common mistakes that can occur when using it and their countermeasures (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/door-in-the-face-2025-01/

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