SBS Marketing Co., Ltd. "Increase acceptance rates with 'small requests → large requests'!? 'Foot-in-the-door'"

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 7, 2025 (Tuesday), they published a page titled "Increase Acceptance Rates with 'Foot-in-the-Door' Technique: From Small Requests to Large Requests!?"
The "Foot-in-the-Door" technique suggests that agreeing to a small request makes it easier to agree to a larger request later. The page explains the mechanism behind this phenomenon, examples of its application, differences from the lowball technique and door-in-the-face technique, common mistakes that can occur when using it, and key points for effective utilization.
(Page Overview: Excerpts)
■ What is 'Foot-in-the-Door'?
■ Mechanism and structure
■ Examples of application in daily life and business scenes
■ Common mistakes when using 'Foot-in-the-Door' and key points for effective utilization (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/foot-in-the-door-2025-01/

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