We will exhibit at the HAI Symposium on March 5 (Tuesday) and March 6 (Wednesday), 2024.

Let's learn about the types of the human visual system and eye movements!

We would like to introduce the basics of eye tracking, which we hope will be useful not only for those considering starting research or surveys using eye tracking but also for those who are already using it. This is structured in three parts, so please take a look. In the first part, we explain how eye trackers work. In this article, we cover: - The human visual system - Types of eye movements - Fixation filters We hope this will be helpful to you. *For more details, please refer to the PDF materials or feel free to contact us.

• Other measuring instruments

It can enhance the user's immersion.

Eye tracking (gaze tracking/gaze measurement) allows for: ▶ Interaction between humans and computers ▶ Quantification and visualization of attention and interest ▶ Natural behavior of agents For example, it enables a more realistic representation of avatars and virtual characters. It allows for intuitive connections with metaverse users through real eye contact. Characters and environments that can respond to gaze and user interest create an immersive experience. Additionally, it is possible to evaluate UI/UX based on how the system is perceived. For instance, understanding intentions and responding with UX can streamline the interface through intuitive gaze-based interactions. By creating environments that capture user attention and leveraging reactions, smooth UX control can be achieved. *For more details, please refer to the PDF document or feel free to contact us.

• Other analytical equipment

A glasses-type wearable eye tracker that can tell where a person is looking.

The Tobii Pro Glasses 3 is an eye tracker that allows subjects to move freely while measuring their gaze. ■ Five Features 1) Recording and Playback on Smartphone Compatible with smartphones (Android), allowing for recording and playback without the need to carry a computer. This makes it easier to obtain a larger amount of data. 2) No Obstruction of Field of View By integrating the LED and eye camera required for corneal reflection methods into the lens, the field of view is not obstructed. 3) Expanded Field of View The scene camera's angle of view has been widened, expanding the vertical and horizontal field of view. It can capture gaze during tasks viewed upward as well as tasks at hand/foot level, allowing for measurement in a natural state. 4) Enhanced Outdoor Measurement Capability By attaching the optional G3 protective lens (for sunlight protection), outdoor measurement capabilities are enhanced. The area for conducting measurements is expanded. 5) Compatible with Helmets Designed to be worn under various helmets. This allows for gaze measurement in diverse environments, making it easier to use across a wide range of professions and research. For more details, please contact us or download the catalog.

• others

"Mobile Research Lab" Tobii Pro Fusion

◢◤ "Tobii Pro Fusion" combines excellent accuracy and precision ◢◤ Like the Tobii Pro Spectrum, which is the highest precision eye tracker, it is equipped with two eye cameras. This allows for a more accurate estimation of the distance to the eyeball, enhancing precision. It can also respond more flexibly to head movements, eliminating the need to require participants to keep their heads fixed or maintain a stationary position. This is a significant advantage, especially in experiments involving children or the elderly. *For more details, please refer to the PDF materials or feel free to contact us.

• Other analytical equipment

We are pleased to announce the archive distribution of our seminar titled "New Plan 'Mojitori Plus' Debuts! From Paper to Data! The First Step Towards In-House DX with Mojitori." 'Mojitori' allows you to convert text from photos, images, PDF files, and more into data, automatically inputting it into various fields in kintone. In this seminar, we will clearly explain the basic functions and usage of Mojitori. Additionally, we will provide detailed explanations about the Plus plan and the document-focused Mojitori, which were added in the major update in November. 【Recommended for】 - Those who are struggling with frequent transcription errors due to manual data entry. - Those who wish to digitize items currently stored on paper. 【Timetable】 - Overview of Mojitori's functions - Overview of Mojitori Plus's functions - Details and pricing of each plan - Q&A session We look forward to your registration.

Is the performance report you are currently creating, which takes a tremendous amount of time and effort, appreciated by the management? Are you facing complaints from management such as: - The reports are coming out late (results from the previous month are reported around the 20th of the current month) - The reports are difficult to understand and hard to read - There is missing necessary information In this seminar, we will introduce a new system for managing performance information that addresses these issues, along with specific methods. The cost is free. We encourage you to participate. □ Seminar Content 1. What is performance improvement? 2. What information is useful for performance improvement? 3. How to view performance information 4. A system for automatically generating performance information and accessing necessary information when needed (Using our company's developed performance information management tool as a model)

Holding a management strategy seminar to "embed" generative AI and connect it to organizational outcomes! Are you facing challenges such as "not knowing how to use it," "lack of progress in utilization," or "not being embedded due to organizational rules and management" while advancing AI implementation? In this seminar, we will thoroughly explain the secrets to realizing an organization where AI operates autonomously, drawing from the generative AI training of Panhouse Co., Ltd. and the management methods of Shikigaku Co., Ltd. In particular, we will share specific case studies of the "Agent Model AI," which is gaining attention as a next-generation AI application, along with organizational design know-how for integrating generative AI into business, management pitfalls that hinder embedding, and their solutions, all accompanied by concrete examples. What you can learn in this seminar: - Experiences and case studies of Agent Model AI (exabase generative AI demo) - Initial preparations and design know-how to accelerate AI utilization - Key management points to break down organizational barriers that hinder AI embedding If you are in management or responsible for ensuring that generative AI becomes a "truly usable" system rather than just "trying it out," we encourage you to participate in this opportunity.

We are pleased to announce that Pan House Co., Ltd. will be participating in the online marketing conference "Data Driven Marketing 2026," which will be held from January 14 (Wednesday) to 16 (Friday), 2026. At this event, where professionals achieving results at the forefront will gather, our Chief Integration Officer, Tsubasa Kimura, will explain the new organizational approaches utilizing AI. Organizational Theory for "Maximum Effect with Minimal Effort" in the AI Era As AI technology rapidly evolves and the marketing environment changes significantly due to cookie regulations, relying on "past success experiences" and "intuition and experience" is reaching its limits. In this session, we will focus on how to utilize AI not just as a tool, but as a strategic infrastructure to build competitive advantages for organizations. We will discuss specific examples and methods on how to maximize the efficiency of marketing operations and establish an organizational structure that leads to results with minimal effort.

"Where should we start with AI implementation, and how can we expand it company-wide?" The reason for the slow progress in AI implementation is not the tools themselves. The key lies in project design that encompasses everything from creating guidelines to establishing a promotion system and turning success stories into models. In this webinar, we will systematically explain the types of AI implementation projects that successful companies practice to overcome the "zero-to-one barrier" and the "utilization promotion barrier." Both companies that have not yet implemented AI and those that are stagnating in their utilization will gain clarity on their respective starting points and take home actionable "answers at the action level" that can be executed starting tomorrow in just 60 minutes. Recommended for those facing the following challenges: This webinar is ideal for individuals in departments at the level of section chief or higher who want to promote AI implementation as a project. Companies that do not know how to "start" AI implementation (zero-to-one stage) Companies that have implemented generative AI but are experiencing stagnation in its utilization Companies lacking a driving force or where the initiative is not moving forward, struggling with individualization and the lack of established training Companies that are looking to expand company-wide but are unclear on how to horizontally deploy Companies considering the introduction of AI training (especially in the pre-approval stage)