電通サイエンスジャム List of Products and Services

The "Emotion Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Emotion Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that is "felt but hard to put into words" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a second-by-second basis <Find hints for market research and research that resonates with human emotions in the materials featuring case studies!> ■ Overview of case studies - Automotive industry: Comparison of ride comfort by vehicle type - Food and beverage industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest increase while watching commercials, etc. *The "case studies" can be viewed immediately from the download button below. Please feel free to contact us.

• Measurement and Analysis Equipment

The "Sensory Analyzer" is a simple evaluation kit that allows for the analysis of emotions (interest, like, stress, concentration, calmness, dislike, comfort, refreshing β, desire to eat β) obtained from an EEG (electroencephalogram). It can be conducted using only an EEG and a tablet, allowing for measurements to be taken anywhere, with results viewable in real-time on a graph, and also exportable in CSV format. The results can be utilized for product development, benefit creation, evidence building, PR strategies, and more. 【Features】 ■ Algorithm based on years of research ■ Mobile & Real-time ■ High cost performance ■ Video synchronization & comment addition *For more details, please download the PDF or feel free to contact us.

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The "Valence-Arousal Analyzer" is a tool that minimizes the discomfort experienced by subjects when wearing an EEG headset by using a monopolar EEG device for measurement. The measured data is composed of two axes: "Valence," which indicates positive-negative, and "Arousal," which indicates active-inactive. You can check how much the levels of positivity and arousal have changed on a map. 【Features】 ■ Advanced filtering ■ Machine learning ■ Minimal burden on subjects ■ Data export functionality *For more details, please download the PDF or feel free to contact us.

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"Brain Behavior Insight" is a neuro-research conducted using an EEG measuring device, a dedicated tablet, and a specialized survey application. It is distributed to 128 households in the metropolitan area, allowing participants to enjoy smartphone videos in a relaxed state at home while collecting EEG data, which is then analyzed on a dedicated server. This enables the acquisition of brainwave data in an environment close to actual viewing conditions, allowing for speedy and cost-effective research. [Features] ■ Understand sensitivities that cannot be captured by surveys alone ■ Share results quickly ■ Significant cost reduction ■ Simplify neuromarketing ■ Approach 128 households at once ■ Participants can relax while monitoring *For more details, please download the PDF or feel free to contact us.

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