Bringing neuromarketing closer to you!
The "Sensory Analyzer" is a simple evaluation kit that allows for the analysis of emotions (interest, like, stress, concentration, calmness, dislike, comfort, refreshing β, desire to eat β) obtained from an EEG (electroencephalogram). It can be conducted using only an EEG and a tablet, allowing for measurements to be taken anywhere, with results viewable in real-time on a graph, and also exportable in CSV format. The results can be utilized for product development, benefit creation, evidence building, PR strategies, and more. 【Features】 ■ Algorithm based on years of research ■ Mobile & Real-time ■ High cost performance ■ Video synchronization & comment addition *For more details, please download the PDF or feel free to contact us.
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【Indicators】 ■CALM: Calmness level - a state of being composed ■STRESS: Stress level - a state of feeling stimulated or stressed ■INTEREST: Interest level - a state of being emotionally engaged or interested ■LIKE: Liking level - a state of happiness or joy ■CONCENTRATION: Concentration level - a state of being focused on an activity or being absorbed *For more details, please download the PDF or feel free to contact us.
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【Usage Examples】 ■ In-store display research ■ A/B testing ■ Understanding user experience ■ Evidence development, etc. *For more details, please download the PDF or feel free to contact us.
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How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields active both domestically and internationally, promoting joint research and R&D with companies. With Dentsu Group's expertise in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."