[With examples of use in product development and research] Utilizing brainwave analysis to quantify consumers' "excitement" and "comfort," and to build metrics useful for marketing.
The "Emotion Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Emotion Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that is "felt but hard to put into words" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a second-by-second basis <Find hints for market research and research that resonates with human emotions in the materials featuring case studies!> ■ Overview of case studies - Automotive industry: Comparison of ride comfort by vehicle type - Food and beverage industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest increase while watching commercials, etc. *The "case studies" can be viewed immediately from the download button below. Please feel free to contact us.
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【Product Features】 ■ Broad definition of sensitivity ■ Extraction of potential/intuitive information ■ High mobility ■ High precision time resolution *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields active both domestically and internationally, promoting joint research and R&D with companies. With Dentsu Group's expertise in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."