Display changes in emotions in two dimensions by measuring brain waves!
The "Valence-Arousal Analyzer" is a tool that minimizes the discomfort experienced by subjects when wearing an EEG headset by using a monopolar EEG device for measurement. The measured data is composed of two axes: "Valence," which indicates positive-negative, and "Arousal," which indicates active-inactive. You can check how much the levels of positivity and arousal have changed on a map. 【Features】 ■ Advanced filtering ■ Machine learning ■ Minimal burden on subjects ■ Data export functionality *For more details, please download the PDF or feel free to contact us.
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【Utilization Plan】 ■Video Evaluation ・Check the emotional fluctuations towards commercials and videos ・Display the proportions of feelings divided into 16 quadrants based on total viewing time ■EMOLIGHT ・Direction and mental management in promotions *For more details, please download the PDF or feel free to contact us.
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How can we understand people's "true feelings"? Until now, understanding consumer sentiments relied on surveys and educated guesses derived from experience. "If we could quantify the changes in consumers' sensitivities and feelings that cannot be captured through subjective research..." Accurately capturing consumer trends and emotions is a crucial challenge in corporate marketing activities. At Dentsu Science Jam, our mission is to "visualize the heart and create an exciting world." We utilize brainwave technology for neuromarketing and neuro-research, exploring the complex trends of consumers through emotional analysis based on various biometric data. We form alliances with researchers from various fields active both domestically and internationally, promoting joint research and R&D with companies. With Dentsu Group's expertise in requirement definition and precise project management, we contribute to achieving "results-driven R&D," "evidence development," "product development," and "effective branding and service PR."