インタープランニング List of Products and Services

Currently, there is an increasing number of companies aiming for innovation and advancing new business development. Among these, many companies are struggling with how to educate their internal culture and the culture of project members to meaningfully advance new business development while pursuing innovation. The seminar and workshop we are introducing this time is based on the "Design Management Declaration" made by the Ministry of Economy, Trade and Industry and the Japan Patent Office in 2018, which aims to enhance corporate innovation and brand power. Our company incorporates this "Design Management" to identify the challenges and barriers faced by organizations promoting innovation, and to determine how to proceed in order to resolve them. Additionally, the program includes an explanation of the five steps of "Design Thinking" along with a workshop on key points. The specific program can also be customized to fit the overview of your company.

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Transform business succession from a "difficult task" into an "activity to discover a new future"! A branding program that creates the future for the predecessor, successor, and employees. When passing the business from the predecessor to the successor, the predecessor worries about whether the successor will take over smoothly. Do they even have the desire to succeed? Can we create a state where they can take over with peace of mind? The successor's concerns include whether they can fulfill the role of president. Is there potential for the future? What if they end up ruining it? However, there are strengths that the predecessor has developed through their work, which they may not even be aware of. The successor also has strengths that they may not recognize. By uncovering the dormant value of the business, we can create a path that aligns with the current era. By positioning business succession as a new dream-building process and drawing out the hidden value within companies and entrepreneurs to align with today's needs, this program supports business succession from a third-party branding perspective. It helps identify mismatches and assists in creating pathways for future dreams and realization from a brand marketing viewpoint.

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- We want to expand from BtoB to BtoC. - We want to create our own original products. - We lack the know-how for product development because we are engaged in OEM and subcontracting. - There is little specialized know-how within the company. Even if there is no know-how for product development or sales within the company, we will work together to develop products from scratch while putting in the effort. Our company is the "Park for discovering something new," Future Park Division. It is a business platform that utilizes and enhances creativity. We will implement product development projects from both foundational (learning branding, marketing, design, sales promotion, etc. from the basics) and practical perspectives. Additionally, during the stage of considering specific product ideas, we will work together to brainstorm and tackle challenges. We have accumulated know-how for building new businesses from our consulting experience across various industries, from household goods to food. We also provide support for creating sales channels and promotions after product completion, tailored to the growth stage of the business. To ensure that the know-how remains within your company, we can systematize the product development process (creating checklists). We will provide total support for business and product strategy, development, marketing, and more.

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- I want to create a new brand line. - The users of the existing brand have aged. - I want to enhance the added value of the existing brand. - The thinking and actions within the company are inconsistent. - There is little branding know-how within the company. We will work together on both employee education (learning the basics of branding, marketing, design, sales promotion, etc.) and brand building, putting it into practice. Additionally, during the stage of considering specific brand proposals, our company will take on the role of creative director, generating ideas that serve as a catalyst and drawing out your opinions. We also incorporate the perspective of the company's value into branding. Branding encompasses a wide range of activities, including the renewal of the company name and logo, unifying internal awareness and thinking, creating new businesses, product development, and disseminating information externally. We will propose the optimal branding plan based on the challenges your company faces. Brand creation involves the essence that connects to the next era, hidden within the history, culture, technology, and human resources that the company has accumulated over time. Our company will design that essence to align with the upcoming era, leading to brand creation.

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New businesses are shifting from "having to do it" to "let's give it a try." By lowering the hurdles for challenges, it actually becomes easier to generate new ideas. The same goes for innovation. Instead of overthinking, let's start with "let's try it first." - I want to expand from BtoB to BtoC! - I want to create a new business axis! - I want to develop my own products! - I want to explore new areas! - There is little related know-how or experience within the company! However, many companies face the challenge of not having experience in starting a business from scratch and not knowing how to proceed. We support the development of new businesses for such companies. What is important is not just to teach, but to think together, to struggle together, and to build together through shared efforts. We have accumulated know-how in new business development from consulting experience across various industries, from household goods to food. We can also respond to the stage of business exploration from zero to one. While providing know-how, we consult alongside the practical aspects of business development and product development. We objectively observe and uncover the hidden strengths of a company, such as its history, culture, technology, and human resources, and nurture them as new business opportunities.

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This is a consulting service that operates in a parallel manner, focusing on both employee education (learning the fundamentals of branding, marketing, design, channel development, sales promotion, etc.) and the practical aspects of brand creation. Additionally, the perspective of a company's value is incorporated into branding. Companies will re-examine their long-cultivated history, culture, customs, technologies, products, services, and existing markets from various angles, and undertake brand transformation that aligns with the new era and new customer segments. **Benefits** - We will leverage your company's resources to create a brand (business) that fits the current era. - By viewing your products and services from an objective perspective, the essential strengths and challenges will become clear. - Since we are engaged in various industries and companies, we will provide proposals that are not constrained by your company's preconceived notions. - While considering the risks associated with refreshing the brand, we will also strategically advance the way to start at the execution stage. - We will propose collaborations with different industries as needed. *For more details, please feel free to contact us.*

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