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  6. Design Management Seminar: Connecting to Branding and Innovation

Design Management Seminar: Connecting to Branding and Innovation

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last updated:Aug 20, 2024

インタープランニング 未来公園_Divisions
インタープランニング 未来公園_Divisions
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The basic concepts of design management, current challenges, and future outlook. Additionally, it combines an explanation of the key points of design thinking with practical work.

Currently, there is an increasing number of companies aiming for innovation and advancing new business development. Among these, many companies are struggling with how to educate their internal culture and the culture of project members to meaningfully advance new business development while pursuing innovation. The seminar and workshop we are introducing this time is based on the "Design Management Declaration" made by the Ministry of Economy, Trade and Industry and the Japan Patent Office in 2018, which aims to enhance corporate innovation and brand power. Our company incorporates this "Design Management" to identify the challenges and barriers faced by organizations promoting innovation, and to determine how to proceed in order to resolve them. Additionally, the program includes an explanation of the five steps of "Design Thinking" along with a workshop on key points. The specific program can also be customized to fit the overview of your company.

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Design Management Seminar: Connecting to Branding and Innovation

  • Related Link - https://miraiparks.jp/designmanagementseminar/

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[Event Overview] Date: To be determined by consultation Duration: 2 to 3 hours Capacity: Up to 30 people (can be adjusted according to requests) Location: Client's conference room (Consultation available if a different venue is needed) Instructor: Our company's concept director Steps to implementation: 1. Preliminary meeting Aligning key points, etc. 2. Proposal of seminar program 3. Implementation For detailed information and inquiries about customizing the seminar, please feel free to contact us. Thank you for your consideration.

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In the past, we have received the following feedback from participants of this seminar: - The design management was systematic and very easy to understand. - I lacked confidence in my creativity, but I want to open the lid on my sensibility myself. - There were parts where I had misunderstandings and misconceptions. I was able to make new discoveries. - What I studied until now was abstract, but I understood it very well. - It was great that there were practical exercises in addition to just listening to the talks.

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インタープランニング

インタープランニング 未来公園_Divisions

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<About Our Consulting> Consulting may sound difficult, but it is more like an activity close to being a "buddy" (close friend). With the spirit of "empathetic consulting," we share in your struggles, think together, and operate collaboratively. We provide not only theories and know-how but also support while observing your understanding and growth. <About Our Activities> Depending on the culture, current organization, and business approach of our clients, we organize internal projects within companies and lead them while providing know-how in areas such as branding, marketing, business development, product development, and design thinking. Based on the mission of Future Park, "A park where something new can be discovered," we unlock and draw out the creativity of project members while advancing the project and providing necessary know-how. Our representative, Tomiyama, has hard experience in product planning, design, and line launch at a manufacturer, as well as experience in branding, design, and web design. He conducts consulting with a background in both hardware and software. [Online consulting is also available]

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