A product development support program that enhances creativity while advancing!
We will manage the project together, working side by side while observing the underlying issues faced by the company, in addition to the themes presented by the company.
- We want to expand from BtoB to BtoC. - We want to create our own original products. - We lack the know-how for product development because we are engaged in OEM and subcontracting. - There is little specialized know-how within the company. Even if there is no know-how for product development or sales within the company, we will work together to develop products from scratch while putting in the effort. Our company is the "Park for discovering something new," Future Park Division. It is a business platform that utilizes and enhances creativity. We will implement product development projects from both foundational (learning branding, marketing, design, sales promotion, etc. from the basics) and practical perspectives. Additionally, during the stage of considering specific product ideas, we will work together to brainstorm and tackle challenges. We have accumulated know-how for building new businesses from our consulting experience across various industries, from household goods to food. We also provide support for creating sales channels and promotions after product completion, tailored to the growth stage of the business. To ensure that the know-how remains within your company, we can systematize the product development process (creating checklists). We will provide total support for business and product strategy, development, marketing, and more.
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<Product Development Project Management> □ A project team will be organized within the company (you can also be involved in selecting members such as young staff). We approach from both employee training and practical aspects. Consulting will be conducted in a co-creative manner from the perspectives of facilitation, coaching, and direction. <Project Start Process (Overview)> 1. Hearing: Sharing the company's strengths and possibilities 2. Planning the project and presenting possibilities 3. Selecting project members 4. Project start Orientation to specific project management Business development 5. Marketing strategy 6. Marketing support <Rough Process of Product Development Project> * A process centered on design thinking. 0. Product ideation 1. Empathy 2. Problem identification 3. Design 4. Prototyping 5. Testing (Marketing) 6. Market development <Spot Consulting Available> We provide spot advice while explaining basic knowledge of branding, marketing, product development, and design based on current trends in the field.
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Applications/Examples of results
Many companies engaged in OEM production and subcontract manufacturing (ranging from industrial products to food) often express a desire to develop their own new products. As a result, there is typically a lack of knowledge in product development, marketing, design, sales, and promotion within the company, leading them to conduct development while learning the basics of these areas. Additionally, the development process incorporates methods such as design thinking. A key point in this context is the "cultivation of a consumer perspective." In the case of OEM and subcontract manufacturing, the clients are brand owners, making it challenging to understand the thoughts, behaviors, and consciousness of end users. Our support involves organizing projects within the client's company and managing operations while addressing these challenges.
Company information
<About Our Consulting> Consulting may sound difficult, but it is more like an activity close to being a "buddy" (close friend). With the spirit of "empathetic consulting," we share in your struggles, think together, and operate collaboratively. We provide not only theories and know-how but also support while observing your understanding and growth. <About Our Activities> Depending on the culture, current organization, and business approach of our clients, we organize internal projects within companies and lead them while providing know-how in areas such as branding, marketing, business development, product development, and design thinking. Based on the mission of Future Park, "A park where something new can be discovered," we unlock and draw out the creativity of project members while advancing the project and providing necessary know-how. Our representative, Tomiyama, has hard experience in product planning, design, and line launch at a manufacturer, as well as experience in branding, design, and web design. He conducts consulting with a background in both hardware and software. [Online consulting is also available]