We will operate the project together, working hand in hand while observing the underlying issues faced by the company, as well as the themes presented by the company.
New businesses are shifting from "having to do it" to "let's give it a try." By lowering the hurdles for challenges, it actually becomes easier to generate new ideas. The same goes for innovation. Instead of overthinking, let's start with "let's try it first." - I want to expand from BtoB to BtoC! - I want to create a new business axis! - I want to develop my own products! - I want to explore new areas! - There is little related know-how or experience within the company! However, many companies face the challenge of not having experience in starting a business from scratch and not knowing how to proceed. We support the development of new businesses for such companies. What is important is not just to teach, but to think together, to struggle together, and to build together through shared efforts. We have accumulated know-how in new business development from consulting experience across various industries, from household goods to food. We can also respond to the stage of business exploration from zero to one. While providing know-how, we consult alongside the practical aspects of business development and product development. We objectively observe and uncover the hidden strengths of a company, such as its history, culture, technology, and human resources, and nurture them as new business opportunities.
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<Project Management> □ We will organize a project team within the company (starting from the selection of members such as young staff) and lead the initiative. We will support both employee training and business development. We observe each meeting and adjust the agenda accordingly as we progress. Our company can also take on the role of project leader. Process for New Business Development (Overview / Example) 1. Hearing: Understand your company's strengths, market challenges, and future possibilities. 2. Proposal of project plan. 3. Selection of project members. 4. Project start. Orientation to specific project management. Business development. 5. Marketing strategy. 6. Marketing support. <Spot Consulting is also available> We provide spot advice while explaining the fundamentals of branding, marketing, product development, and design based on current trends in the field.
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<Case Study> Many companies engaged in OEM production and subcontract manufacturing (ranging from industrial products to food) often express a desire to develop new businesses. As a result, there is a lack of knowledge in product development, service development, marketing, design, sales, and promotion within the company, leading them to conduct development while learning the basics of these areas. Additionally, the development process incorporates methods such as design thinking. A key point in this context is the "cultivation of a consumer perspective." In the case of OEM and subcontract manufacturing, the customers are brand owners, making it challenging to understand the thoughts, behaviors, and consciousness of end users. - An OEM food manufacturer supports business development from product development to sales by organizing a young team. - A plastic parts manufacturing company operates its original product development project while learning as an environmental company, keeping an eye on the era of the circular economy. - Companies affected by the COVID-19 pandemic are also developing new businesses and providing marketing support by leveraging their own resources.
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<About Our Consulting> Consulting may sound difficult, but it is more like an activity close to being a "buddy" (close friend). With the spirit of "empathetic consulting," we share in your struggles, think together, and operate collaboratively. We provide not only theories and know-how but also support while observing your understanding and growth. <About Our Activities> Depending on the culture, current organization, and business approach of our clients, we organize internal projects within companies and lead them while providing know-how in areas such as branding, marketing, business development, product development, and design thinking. Based on the mission of Future Park, "A park where something new can be discovered," we unlock and draw out the creativity of project members while advancing the project and providing necessary know-how. Our representative, Tomiyama, has hard experience in product planning, design, and line launch at a manufacturer, as well as experience in branding, design, and web design. He conducts consulting with a background in both hardware and software. [Online consulting is also available]