セールスツールマーケティング Company Profile

Customers often reject sales proposals with various excuses such as "It's fine as it is," "I don't need it," and "It's the same everywhere." In this seminar, we will introduce a "proposal scenario" that anticipates six common excuses and helps ensure the success of your proposals. The proposal scenario consists of two steps: the 1st step, "Eliciting interest and needs," and the 2nd step, "Eliciting satisfaction and reassurance." In the 1st step, "Eliciting interest and needs," we will introduce three methods to overcome objections: (1) Utilize societal changes as a tailwind to overcome "It's fine as it is." (2) Identify gaps in competitors and prepare new solutions to overcome "I don't need it." (3) Establish credible "grounds" to gain the customer's trust and overcome "It's the same everywhere." In the 2nd step, "Eliciting satisfaction and reassurance," we will categorize customers into three types: "blame-oriented," "self-blame-oriented," and "no-blame-oriented," covering their respective needs and expanding strengths. We will also introduce methods to overcome the three objections: "Isn't there more I can do?" "Can I feel reassured?" and "It's troublesome because it takes effort." This is a short, 40-minute online seminar with no participation fee. Please feel free to apply.

It's obvious, but to make a proposal successful, "the content is 90% of it." Often, proposals are only ordinary or lacking in substance, making customers uninterested. The most common reason for this is "not knowing what to propose / not being able to find strengths to propose." If there are innovative technologies, various proposals can be made to solve labor and time shortages, but such companies are rare. However, solving labor and time shortages is not only about innovative technology. Additionally, customers face various issues beyond labor and time shortages, such as skill shortages, dissatisfaction, insecurity, and lack of understanding. In every industry, there are always gaps and opportunities among competitors. If you can identify something that customers are struggling with that no other company is proposing, it can become a significant proposal opportunity. Specifically, we will conduct a workshop using check sheets and worksheets to identify: 1. Focusing on societal changes to find proposal opportunities that our company can solve. 2. Using resources where our company has an advantage over competitors to find specific solutions (strengths). This is a free online seminar. Please feel free to apply.

It's obvious, but to make a proposal successful, "the content is 90%." While how you communicate with customers and build relationships is important, it all comes down to the substance of the proposal. Unfortunately, the reality is that there are many proposals that customers are not interested in, which are either clichéd or lacking in content. The most common reason for this is that "they don't know what to propose or can't find their strengths to propose." If there are innovative technologies, various proposals can be made, but such companies are rare. However, solving customers' problems is not solely dependent on innovative technology. There are various ways to address customers' issues, such as connections with customers and the community, and services that eliminate hassle and waste. Moreover, in every industry, there are always "gaps" where customers are struggling, but other companies are unable to propose solutions. If you can identify and propose solutions in those areas, you will definitely pique the customers' interest. This can lead to significant proposal opportunities. In the seminar, we will focus on various societal changes and introduce methods for finding and proposing "customers' problems" that other companies have not addressed. This is a YouTube seminar that can be viewed at any time. Please feel free to watch.