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A single page that deals with a specific product or service is called a "landing page." It is a growing advertising method in recent years because it is suitable for promoting one product, service, or campaign. However, there may be many questions for those considering creating a landing page, such as "What makes an effective landing page?" and "How is it different from a homepage?" In this article, we will introduce the differences between a homepage and a landing page, as well as key points to consider when creating a landing page. *For more details on the blog, you can view them through the related links. Please feel free to contact us for more information.*

• CMS

Currently, it is said that there are 500 million active websites in the world. In Japan, more than 90% of companies are reported to have established websites, and it is becoming increasingly common for businesses to have an online presence. However, because there are so many websites, many people may feel confused about the direction of their own company's website. A clear structure and design that convey the company's image and appeal are essential for a website. In this article, we will introduce 15 websites of organizations and companies managed by Shift Inc. Please use this as a reference when creating your own website. *For more details about the blog, you can view it through the related links. For further inquiries, please feel free to contact us.*

• CMS

Each page of the homepage has a "title." The title is very important because it is where users click when a list is displayed in search engines. If you can create an attractive title, the click-through rate will significantly increase. However, many people may not know what constitutes an "attractive title." In this article, we will introduce homepage titles that can increase access numbers and points to keep in mind when creating titles. If you read to the end, you will be able to create a title that makes people want to click. *You can view detailed content of the blog through the related links. For more information, please feel free to contact us.

• CMS

To attract customers through your website, SEO measures are essential. While it's more effective to leave SEO measures to professionals, if you have the knowledge and time to implement them, it is possible to do a certain extent on your own. By conducting SEO measures yourself, you can also benefit from cost savings. This time, we will introduce the basics, procedures, and points to note about SEO measures for those who want to do it themselves. Our company provides total support from website creation to post-creation operation. If you have any concerns about website operation or customer attraction, please contact us. *You can view the detailed content of the blog through the related links. For more information, feel free to contact us.

• CMS

In today's world, where the internet is commonplace, many companies have their own websites. A website determines a company's image and is an extremely important means of information dissemination for businesses striving to survive in the modern age. However, there may be some individuals who do not know how to build a website or are unsure about the costs involved. In this article, we will introduce how to create a website, the steps involved, and the necessary expenses. Recently, many companies have been adopting CMS (Content Management System) when creating or renewing their websites. Our company also deals with the commercial package CMS "SITEMANAGE." We have case studies of companies that have implemented "SITEMANAGE," so if you are interested, please take a look. *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.

• CMS

It is often said that updating a website is the real deal. Updating a website is an important task for nurturing the site and achieving conversions (CV). However, there are multiple methods for updating a website, and the method to choose depends on the company's situation. Additionally, whether to outsource the updates to a production company or to handle them in-house is also an important point. In this article, we will introduce the methods for updating a website and the necessary preparations. Updating a website created in HTML by yourself requires a lot of effort. *You can view detailed content on the blog through related links. For more information, please feel free to contact us.

• CMS

Creating or renovating a website requires a significant amount of time and money. Depending on the contractor and the scale of the site, the average cost for website creation can be around 100,000 yen at the low end, and for larger projects like e-commerce sites, it can exceed 1,000,000 yen. Additionally, there are many tasks that must be carried out in collaboration with the production company, such as preparation, meetings, and requirement definitions, which can be burdensome to manage alongside regular business operations. This is why many people are keen to avoid failures in website creation. However, no matter how much one wishes to avoid failure, there are indeed cases of failure in website creation. These often occur when one engages in "things that should not be done in website creation and operation." In this article, we will introduce the things to avoid in website creation and operation, categorized by processes such as planning, design, and content creation. Please read through to the end to reduce the likelihood of failure in your website creation and operation. *For more detailed information about the blog, please refer to the related links. Feel free to contact us for more details.*

• CMS

In modern society, the spread of the internet has advanced, and various web systems using different technologies can be seen online. While we usually use web systems unconsciously, how are they classified in relation to applications and websites, and what are the differences between them? This article aims to explain the basic concepts and mechanisms of web systems, the development process, and the advantages and disadvantages of using them, targeting information system departments and DX personnel who aim to improve business efficiency through the introduction of web systems. Please make use of this information to enhance your understanding of web systems as a whole and to consider which web systems should be implemented in your company. *You can view more detailed content of the blog through the related links. For more information, please feel free to contact us.

• CMS

In recent years, there has been a growing trend of web services utilizing tech touch. Tech touch refers to user support measures that use technology, such as instructional videos and tutorials. By leveraging tech touch, it is possible to save on internal human resources while providing support to a larger number of users. This article will introduce the basics of tech touch, as well as specific implementation methods and case studies. If you are concerned about wanting to maintain the quality of support for customers and internal users while keeping costs down, please read on until the end. *For more detailed information about the blog, you can view it through the related links. For further inquiries, please feel free to contact us.*

• CMS

Tools for streamlining customer success have the effect of improving customer satisfaction and retention rates, and they are being adopted by many companies. By implementing these tools, the management of customer data can be made more efficient, allowing for quicker actions towards customers. However, there are many company representatives who are troubled by concerns such as "I don't know which tool to choose" or "I'm worried if customer success tools can be utilized in our company." This article will thoroughly explain not only the basic knowledge of the tools but also tools categorized by implementation purpose, the benefits of implementation, and how to choose without making mistakes. *For more detailed content of the blog, please refer to the related links. For more information, feel free to contact us.*

• CMS

If your homepage has been created but does not appear in search results, or if it used to be displayed but has since disappeared, there may be some issues with the homepage. Common problems include issues with crawlability, settings, and content quality. If these problems can be resolved, the homepage will likely start appearing in search results. In this article, we will explain the major factors that prevent a homepage from appearing in search results and how to address them. By accurately implementing the content we introduce, your concerns about search results should be resolved. *For detailed blog content, please refer to the related links. For more information, feel free to contact us.

• CMS

Many companies are likely to consider a site renewal aimed at business transformation and attracting customers through the internet. However, it is generally said that when a site renewal is carried out, the number of visits tends to decrease. This is because Google may judge the renewed site as "a different site from before," leading to a temporary decrease in SEO effectiveness. However, if a site renewal is conducted with SEO considerations in mind, it is possible not only to prevent a decrease but also to increase the number of visits and conversion rates. In this article, we will introduce SEO points to consider during a site renewal. *For more details about the blog, please refer to the related links. Feel free to contact us for more information.*

• CMS

When renewing a website, it is common to inform users about the renewal. However, many people may struggle with questions like "What should I write?" or "How can I convey the renewal content in a way that is easy for users to understand?" The content and purpose of the renewal, as well as the timing of the announcement, will vary, but once you remember a certain structure, creating the announcement text is not that difficult. In this article, we will introduce example sentences for website renewal announcements and the structure for creating announcements. We have prepared various patterns that can be used simply by changing the company name, date, and content, so please use them as a reference. *For more detailed information about the blog, you can view it through the related links. Please feel free to contact us for more details.

• CMS

As one of the information gathering tools, a company's homepage is a very useful means. There are even marketing methods that enhance brand image and gain consumer trust through the information disseminated from the homepage. However, it is said that when users conduct internet searches, they only view the homepages that appear on the first page. In other words, in order for users to visit your company's homepage, it needs to be displayed at the top of search results. With over 500 million homepages, it is very difficult to appear at the top of search results, but it is not impossible. By understanding the factors that prevent higher rankings and implementing strategies to improve visibility, there is a significant possibility of success. In this article, we will introduce specific measures to improve the ranking of your homepage. *For more details about the blog, please refer to the related links. For further inquiries, feel free to contact us.

• CMS

In this document, we will introduce the case studies that Shift Inc. has produced and supported so far, incorporating specific initiatives and results. We provide a wealth of information, including an introduction to our strengths, a presentation of our in-house developed package CMS "SITEMANAGE," a list of production achievements, and case studies for corporate sites, portal sites, membership sites, and system development. For each company, we include the deciding factors for implementation, challenges before implementation, and effects after implementation, so please use this as a reference for your decision-making regarding our services. [Contents] ■ Company Introduction ■ Case Study "Corporate Site" ■ Case Study "Portal Site" ■ Case Study "Membership Site" ■ Case Study "System Development" ■ Information *For more details, please download the PDF or feel free to contact us.

• CMS

This document introduces the reasons behind achieving an 80% viewing rate for the internal portal of Sega Sammy Holdings. It includes a wealth of information on the background of the internal portal renewal, management challenges and solutions, update challenges and solutions, user challenges (from the publishing side) and solutions, as well as post-operation challenges and solutions. Additionally, it provides information on post-operation challenges and their solutions, as well as our company's journey and features. Please make use of it. [Contents (partial)] ■ What is CMS ■ Introduction to Sega Sammy Holdings ■ Background of the renewal ■ Management challenges and solutions ■ Update challenges and solutions *For more details, please download the PDF or feel free to contact us.

• CMS

This document provides an overview of Shift Inc.'s internal portal site production services. It includes a variety of information such as our strengths, a list of production achievements, explanations of internal portals, benefits of construction, features of the service, and commonly implemented functions. Additionally, it contains reasons why our company is chosen, case studies, pricing overview, the process of use and production, examples of production schedules, and frequently asked questions. Please use this information as a reference for deciding to utilize our services. 【Contents (partial)】 ■ Company Introduction ■ What is an Internal Portal Site? ■ Internal Portal Site Production Services ■ Case Studies ■ Pricing Information *For more details, please download the PDF or feel free to contact us.

• CMS

This document provides an overview of Shift Inc.'s membership-based portal site production service. It includes explanations of membership-based portal sites, types of sites similar to membership-based portals, benefits of construction, features of the service, and reasons why our company is chosen, among many other pieces of information. Additionally, it contains examples of pricing, information about servers, the flow of use, sample production schedules, and frequently asked questions. Please use this information as a reference for deciding to utilize our services. 【Contents (Partial)】 ■ Company Introduction ■ What is a Membership-Based Portal Site? ■ Membership-Based Portal Site Production Service ■ Case Studies ■ Pricing Information *For more details, please download the PDF or feel free to contact us.

• CMS

In this document, we will introduce case studies of portal sites that Shift Inc. has produced and supported so far. We present numerous examples, including cases where new touchpoints with customers were established and the site was enhanced through gradual expansion, as well as the production case of a "site where you can search for 100 years' worth of films" that has gained a reputation both inside and outside the company. Additionally, we provide an explanation of what a portal site is, the differences from a homepage, how to proceed with building a portal site, and key points for successful portal site construction. We hope you find this information useful. [Contents] ■ What is a portal site? ■ Case study: "Portal Site" ■ Case study: "Membership Portal Site" ■ Company introduction *For more details, please download the PDF or feel free to contact us.

• CMS

This document provides an overview of Shift Inc.'s portal site production services. It includes a variety of information such as production achievements, explanations of portal sites, the benefits of building a portal site, service features, external integration functions, and case studies. Additionally, it covers an overview of pricing, reference examples, the usage process, the production process, schedule examples, and frequently asked questions. Please use this information as a basis for deciding whether to utilize our services. 【Contents (partial)】 ■ Company Introduction ■ What is a Portal Site? ■ Portal Site Production Services ■ Case Studies ■ About Pricing *For more details, please download the PDF or feel free to contact us.

• CMS

It is said that currently, 90% of companies own a website. In this situation, many companies may think it would be better to establish their own website, but if it is created without a clear purpose, it is advisable to hold off. Since a website is related to sales and management, it is important to create it with a well-defined purpose. In this article, we will introduce websites based on different purposes. We will also explain how to set objectives to maximize the effectiveness of your website, so please refer to it. *You can view detailed content of the blog through the related links. For more information, please feel free to contact us.*

• CMS

There may be some people who think, "I created a website, but I don't feel its effectiveness." Simply creating a website does not yield much effect. It is important to discover and improve the challenges of the website in accordance with changes in the market, trends, and user needs. To do this, it is advisable to first conduct "access analysis" of the website. By performing access analysis, you can understand the current state of the website and identify its challenges. In this article, we will introduce basic information on website access analysis, as well as how to understand the current situation and find challenges. *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.*

• CMS

According to the Ministry of Internal Affairs and Communications' survey on communication trends, the website establishment rate has exceeded 90%, making it commonplace for companies to have a website. However, there are many types of websites, and some managers may be unsure about "what kind of website their company should create now." In this article, we will introduce 17 types of websites, including their purposes, target audiences, and key points to consider when creating them. Please read this article to consider a website that suits your company. *For more detailed information about the blog, you can view it through the related links. For further inquiries, please feel free to contact us.*

• CMS

According to the Ministry of Internal Affairs and Communications' "2023 Edition of the White Paper on Information and Communications," the internet usage rate in 2022 was 84.9%, indicating that a very large number of people are using it. While the internet has become a commonplace part of life, few people understand how websites are displayed. Even those who use it regularly may have heard terms like "server," "domain," and "IP address," but may not know their details. This article will provide a detailed introduction to how websites are displayed. Whether you are someone looking to learn about websites or someone who wants to revisit the meanings of these terms, we hope you find this information useful. Knowing how websites are displayed and familiar terms will surely be beneficial when creating and managing websites. *For more detailed content of the blog, please refer to the related links. Feel free to contact us for more information.

• CMS

Running a website incurs significant costs. In addition to the basic maintenance costs required to keep the website operational, expenses for updates and attracting visitors must also be considered to achieve your goals. Many managers may be troubled by the substantial costs of updates and operations. In this article, we will break down the maintenance costs of a website and introduce key points for managing it effectively in the medium to long term. Towards the end, we will also share tips for reducing update costs, so please take a look. *You can view detailed content of the blog through the related links. For more information, feel free to contact us.*

• CMS

When creating a website, many people struggle with "design." There are various hopes such as wanting a "cool and stylish design" or a "cute design." However, in the context of a website, design is a very important aspect that determines the impression of the company and the evaluation from users. Therefore, it is necessary to decide not just based on desired aesthetics, but by considering the purpose, target audience, and the impression you want to convey. In this article, we have summarized key points about design under the supervision of Shift's designers. We also introduce detailed aspects of web design, so if you are struggling with your website's design, please use this as a reference. *You can view the detailed content of the blog through the related links. For more information, feel free to contact us.*

• CMS

The header placed at the top of a homepage is the first thing users see on the site. It can be considered the "first impression" of the homepage and is related to conversions and SEO. Therefore, special attention is needed for the design and the content displayed. That said, many people may be unsure about what kind of design is good or what content should be displayed. In the header, user convenience and visibility are very important. Additionally, to increase conversions, the placement of content also becomes crucial. In this article, we will introduce the necessary elements for a homepage header and points to consider when creating it. If you are struggling with the design or content of your header, please use this as a reference. *For more details about the blog, you can view it through the related links. For more information, feel free to contact us.*

• CMS

A homepage consists of a header, content section, and footer. Among these, the part located at the very bottom of the homepage is called the "footer." The footer is less likely to be viewed compared to the header and content section, but it has the advantage of being seen by users who have a high level of interest, making it easier to lead to conversions and navigation. If you can create an effective footer, it may also help prevent users from leaving the homepage. In this article, we will provide detailed information on what to include in the footer and key points for its creation. If you are struggling with what to include in the footer or are unsure about the design, please use this as a reference. *You can view detailed content of the blog through the related links. For more information, feel free to contact us.*

• CMS

Many companies are facing issues with their websites, such as low access and poor conversion rates. However, if they do not understand the challenges or how to improve, they cannot resolve the problems with their websites. An important step in identifying these issues is "website analysis." If you can analyze your website and find accurate solutions, there is a possibility of resolving the challenges it faces. Therefore, let's first learn about the methods of website analysis. This article introduces the metrics and perspectives to consider when analyzing a website. At the end, we also provide specific analysis methods using tools, so please read through to the end. *You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.*

• CMS

A homepage is often compared to a "house." A house is a place where people live, and it can be maintained in a livable condition through daily cleaning and regular maintenance. If a house is built but left unoccupied, it will deteriorate more quickly. The same is true for a homepage; if it is created but not properly managed, users may not even be able to visit it. To prevent such situations, appropriate management is extremely important. In this article, we will introduce points for properly managing a homepage and the typical costs associated with management. If you are struggling with the management and operation of your homepage, please use this as a reference. *You can view detailed content of the blog through the related links. For more information, feel free to contact us.*

• CMS

Scratch development, which allows for development from a zero base, is highly customizable and is often cited as an advantage. However, there are drawbacks beyond the high costs involved. Here, I would like to compare site management and scratch development. *For detailed comparison information, please refer to the related links. For more information, feel free to contact us.*

• CMS

"WordPress," which can be said to be the most widely used CMS in the world. It is chosen by many due to its free system and high scalability, but it also has its drawbacks. Here, I would like to compare Site Manager and WordPress. *For detailed comparison content, you can view it through the related links. Please feel free to contact us for more information.*

• CMS

We would like to introduce the types of sites that can be created with "Site Manage." You can create various sites, including "portal sites" that serve as entry points for corporate sites and service sites, as well as "internal portal sites" that exist for each business division or affiliated company. If you have any questions or inquiries, please feel free to contact us. 【Types of Sites (Excerpt)】 ■ Corporate Sites ■ Product Sites ■ E-commerce Sites ■ Portal Sites ■ Internal Portal Sites *For more details, please refer to the related links or feel free to contact us.

• CMS

"Site Manage" comes with pre-prepared plugins necessary for web services, allowing for the creation of various types of sites. In addition to typical sites such as corporate and service websites, it is also possible to build various sites, including membership sites that require login and e-commerce sites with tens of thousands of products. Please feel free to contact us when you need assistance. 【Four Features of Site Manage】 ■ Advanced customization and external integration are possible ■ Step-by-step site construction is possible ■ User-friendly operation focused on ease of use ■ Various types of sites can be built *For more details, please refer to the related links or feel free to contact us.

• CMS

We have prepared a demo video that allows you to experience the usability of "Site Manage," created under the concept of "easy and fun for anyone to use." The video demonstrates intuitive layout changes through drag-and-drop, as well as the ease of adjusting text and icon sizes. You can also customize the overall color scheme to your liking. Since it's something you use every day, it is designed to be user-friendly and enjoyable. With various thoughtful features incorporated, even those without specialized knowledge in web production can naturally learn to operate it. **Four Features of Site Manage** - Advanced customization and external integration capabilities - Step-by-step site construction - Usability-focused operation - Ability to build various types of sites *For more details, please refer to the related links or feel free to contact us.*

• CMS

With "Site Manage," it is possible to build a site in stages. For example, if you want to create a product introduction site first and later expand its functionality to include e-commerce features, this system can handle that. You can develop using only the necessary plugins for the product site and then simply add the plugins needed for the e-commerce site later. Since the plugins are already integrated, we can respond quickly. The required features will vary depending on the type of system you want to create, such as a corporate site or an e-commerce site, but this system already has the necessary plugins for building web services completed. You can simply select and combine the features you need, which helps keep costs down and shortens the development period. **Four Features of Site Manage** - Advanced customization and external integration are possible - Staged site construction is possible - User-friendly operability focused on ease of use - Various types of sites can be built *For more details, please refer to the related links or feel free to contact us.*

• CMS

Site Manage" offers over 100 plugins, and if that is still not enough, we can customize existing plugins or even develop original features that are not available in existing plugins. Additionally, we have formed alliances with service vendors from various genres. If you require specialized know-how for payment services, video distribution, high-speed email delivery, or full-text search engines, we can build high-quality and smooth web services by integrating with external systems. Here, we introduce our frequently partnered collaborators. This is just a part of our numerous achievements, and of course, we can also integrate with other services. 【Four Features of Site Manage】 ■ Advanced customization and external integration are possible ■ Step-by-step site construction is possible ■ User-friendly operability ■ Various types of sites can be built *For more details, please refer to the related links or feel free to contact us.

• CMS

"Site Manage" is a system that, while being a "package CMS," allows for customizations close to "scratch development." It offers more flexibility than "package CMS" and can be produced in a shorter time and at a lower cost than "scratch development," making it a choice for a wide range of customers, including large enterprises. Please feel free to contact us when you need our services. 【Four Features of Site Manage】 ■ Advanced customization and external integration are possible ■ Gradual site construction is possible ■ User-friendly operability focused on ease of use ■ Various types of sites can be built *For more details, please refer to the related links or feel free to contact us.

• CMS

"Site Manage" is a highly flexible package CMS that allows you to realize your "wants." To meet a wide range of requests, the package is intentionally left incomplete, providing space to fulfill our customers' "wants." Experienced directors conduct detailed hearings to understand what you want to achieve and provide the best proposals. 【Four Features of Site Manage】 ■ Advanced customization and external integration are possible ■ Step-by-step site construction is possible ■ User-friendly operability focused on ease of use ■ Various types of sites can be built *For more details, please refer to the related links or feel free to contact us.

• CMS

"Site Manage" is a highly flexible package CMS that allows customization of specifications to match your operations. It supports integration with external systems and the development of original features. Customizations that are difficult with typical CMSs can be handled with Site Manage. First, create a product site, then expand development by adding e-commerce functionality. With Site Manage, development can be phased according to budget and timeline constraints. [Features] ■ Advanced customization and external integration capabilities ■ Step-by-step site construction according to phases ■ A management interface focused on ease of use ■ Capable of building various types of sites *For more details, please refer to the related links or feel free to contact us.

• CMS

When creating a website, it is important to communicate with the production company to align understanding. A "specification document" is used as a tool for this purpose. The specification document is a written document that outlines the overview and requests for the website, and it is a crucial foundational element in website creation. The completeness of the specification document determines whether accurate image sharing can be achieved with the production company. In this article, we will introduce the necessary items and key points for creating a specification document for those considering website production. *For more detailed content of the blog, please refer to the related links. For further inquiries, feel free to contact us.*

• others

Companies that have their own websites may consider a site renewal after a certain period of time. In particular, the world of the web is characterized by rapid changes in information and trends, and it is common to carry out a renewal every 3 to 5 years. However, just because a site has been renewed does not necessarily mean that the number of visits, inquiries, or conversions, and sales will increase. Depending on the content of the renewal, it may even result in a site that performs worse. In this article, we will introduce common failures and reasons related to site renewals. At the end, we will also provide methods to avoid failing in a site renewal, so please read through to the end. *You can view more detailed content of the blog through the related links. For more information, please feel free to contact us.*

• others

When creating a website, it is generally standard to receive a quote from the production company and conduct a comparative review. For companies that are requesting website production for the first time, it is not uncommon to be unsure about the costs and contents included in the items. There can be issues such as "I trusted the production company without understanding, and later I was charged additional fees" or "the desired work was not done." Therefore, it is important to thoroughly understand the contents of the quote for website production and align your understanding with the production company. This article will introduce how to check the quote for website production, points to keep in mind, and precautions when requesting a quote. *For more detailed information about the blog, you can view it through the related links. Please feel free to contact us for more details.

• others

When renewing a website, the first step is to conduct a "requirements definition." Many people may have questions about what exactly should be done for the "requirements definition" and what constitutes a successful requirements definition. Requirements definition is the key to success in website renewal, and it is not an exaggeration to say that without accurate requirements definition, the website renewal will not succeed. This article will introduce how to proceed with and create a requirements definition. At the end, we will also share points for conducting an accurate requirements definition, so please take a look. *You can view the detailed content of the blog through the related links. For more information, feel free to contact us.

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Generally, it is believed that SEO effectiveness decreases when a website is renewed. However, the reason for the decline in SEO effectiveness is that the website renewal does not carry over the existing SEO benefits. If appropriate measures are taken to maintain or enhance SEO effectiveness, any temporary drop in search rankings will recover after a while. Additionally, if the renewal is conducted in a way that improves SEO effectiveness, it is also possible to gain more traffic and conversions. In this article, we will introduce the causes of decreased SEO effectiveness during website renewal and the countermeasures to address them. *For more detailed information about the blog, please refer to the related links. Feel free to contact us for more details.*

• others