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  6. Site Renewal and SEO: Introducing Causes and Countermeasures for Ranking Decline

Site Renewal and SEO: Introducing Causes and Countermeasures for Ranking Decline

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last updated:Oct 15, 2025

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Detailed explanation of SEO measures to be implemented during site renewal, including site structure and internal linking!

Generally, it is believed that SEO effectiveness decreases when a website is renewed. However, the reason for the decline in SEO effectiveness is that the website renewal does not carry over the existing SEO benefits. If appropriate measures are taken to maintain or enhance SEO effectiveness, any temporary drop in search rankings will recover after a while. Additionally, if the renewal is conducted in a way that improves SEO effectiveness, it is also possible to gain more traffic and conversions. In this article, we will introduce the causes of decreased SEO effectiveness during website renewal and the countermeasures to address them. *For more detailed information about the blog, please refer to the related links. Feel free to contact us for more details.*

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Site Renewal and SEO: Introducing Causes and Countermeasures for Ranking Decline

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Information and Communications

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Shift Co., Ltd. has been supporting many companies, including those in the manufacturing industry, in their information dissemination and operational efficiency through website creation, CMS development, and web marketing assistance. We particularly excel in building "membership portal sites" and "intranet portals" that streamline the digital management of product information and technical documents, as well as sales and inquiry responses. Based on our in-house developed CMS "SITEMANAGE," which can flexibly accommodate complex specifications and internal rules, we propose optimal web utilization tailored to each customer.

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