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DX in manufacturing starts with understanding the current situation! A thorough explanation including examples and necessity.

DX in manufacturing starts with understanding the current situation! A thorough explanation including examples and necessity.

A summary explanation of case studies of companies that have achieved results, the reasons why understanding the current situation is important for DX, and what should be done!

One common point among successful companies is their understanding of their current situation. At the same time, this is a point that companies that have not taken the plunge into digital transformation (DX) and are carrying potential risks, as well as those that are already working on it but are struggling to achieve DX, lack. Therefore, this time we will summarize and explain the reasons why DX is necessary for the manufacturing industry, examples of companies that have achieved results, why understanding the current situation is important for DX, and what specific actions should be taken. *For detailed content of the column, please refer to the related links. For more information, please check the PDF materials or feel free to contact us.*

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What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?

What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?

A column featuring examples that serve as hints for developing marketing strategies!

Eight months have passed since the state of emergency was declared due to the spread of the novel coronavirus, yet the end remains elusive. As the second and third waves hit, companies are facing a pressing situation where they can no longer afford to stall their business activities. Here, we will consider customer behavior during the pandemic and explore examples that can serve as hints for developing marketing strategies in response. *For more details on the column, please refer to the related links. For further information, please check the PDF document or feel free to contact us.*

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Remote work is a type of telework that addresses labor shortages! An explanation of the details and benefits.

Remote work is a type of telework that addresses labor shortages! An explanation of the details and benefits.

What is remote work, and what are its benefits? An explanation in column format!

Recently, telecommuting has been a hot topic. While major companies like Calbee, Nissan, and JAL have successfully implemented it, many other companies are likely considering its introduction and researching details, benefits, and methods of implementation. What exactly is telecommuting, what benefits does it offer, and what are the steps and key points for its implementation? We will explain these aspects as well. *For detailed content of the column, you can view it through the related links. For more information, please refer to the PDF materials or feel free to contact us.*

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The 4th Session: A Work Style Reform Called Retention Sales

The 4th Session: A Work Style Reform Called Retention Sales

We provide a thinking framework/system construction method that connects to specific actions!

"Route sales." Many people may associate this term with "regular interactions" with existing customers. However, ideally, it should be seen as a presence that maintains customer relationships while also enhancing sales and building connections, known as "retention." This time, we will provide a framework for thinking and methods for building a system that connects the background and specific actions needed for "retention" for those who want to enhance their management and sales skills. *For detailed content of the column, you can view it through the related link. For more information, please refer to the PDF document or feel free to contact us.

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Data Download

Data Download

We are sharing know-how that helps strengthen sales capabilities! You can also download the materials.

In this column, we introduce know-how that can help strengthen sales capabilities, with downloadable materials available. Articles such as "The Key to Improving Operating Profit Margin is 'Aftermarket Business'" and "Avoiding Price Undercutting! Closing Techniques of Effective Salespeople" explain SFA and CRM. Additionally, in "Sales Strategies and Data Utilization to Respond to Rapid Environmental Changes," we also discuss outsourcing. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

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What is insight? Introducing methods for analyzing customer needs and examples of business applications.

What is insight? Introducing methods for analyzing customer needs and examples of business applications.

Essential for creating hit products! An explanation of insights.

A time has come when high-quality, low-cost services are overflowing, and products are not selling. To create hit products, insight-driven product development is essential. This time, I will explain insight. Insight refers to "perception" or "discovery," and in business, it means recognizing desires that customers themselves are not aware of. If you can discern insights, you will be able to create hit products. *For more details on the column, you can view it through the related links. For more information, please refer to the PDF document or feel free to contact us.

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What is branding? A clear explanation of its meaning, purpose, and strategy.

What is branding? A clear explanation of its meaning, purpose, and strategy.

Companies can convey a consistent message to consumers and build trust.

Branding is a strategy to enhance the value of a company, product, or service and differentiate it from competitors. Through branding, companies aim not only to improve brand recognition but also to strengthen their sales and marketing efforts. In this article, we will clearly explain the meaning and purpose of branding, as well as specific methods. *For detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

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What are needs? An explanation of the differences from wants and sales tailored to needs.

What are needs? An explanation of the differences from wants and sales tailored to needs.

Reflecting on the definition of "needs" in business, this explains hints for concrete understanding methods and how to utilize them in strategies.

One of the essential concepts for understanding customers and achieving business success is "needs." In this article, we will explain in detail the meanings and differences between needs and wants, as well as how to utilize customer needs in sales and marketing. We will also introduce suitable approaches for each classification of prospective customers, so please use this as a reference. *For more detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
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What is the necessity of DX in the real estate industry? Challenges and benefits of implementation.

What is the necessity of DX in the real estate industry? Challenges and benefits of implementation.

Explaining the importance of DX based on the necessity and benefits of implementing DX, as well as successful case studies from companies!

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break free from traditional business practices and is falling behind. It is said that the delay in adopting DX could lead to a situation where companies cannot establish their competitiveness and advantages in the future. This article focuses on the real estate industry, which is lagging in DX adoption, and discusses the challenges it faces, the necessity and benefits of implementing DX, and the importance of DX based on successful case studies from companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

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10 Frameworks to Help Formulate Business Strategies

10 Frameworks to Help Formulate Business Strategies

Explaining the key points to lead to success! Introducing the 3 steps for formulating a business strategy.

The growth and success of a business require an essential "business strategy." However, when it comes to formulating a business strategy, it can be more challenging and confusing than one might imagine. In this article, we will clearly explain the meaning and role of business strategy, as well as frameworks that can be helpful during the planning process, providing specific methods. A business strategy refers to the plan established by a company to achieve its business objectives and goals. Here, we will explain its detailed meaning and the differences from management strategy. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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Seven Common Traits of Successful Salespeople | Sales Skills Required in Today's Era

Seven Common Traits of Successful Salespeople | Sales Skills Required in Today's Era

An explanation of the sales skills needed for the upcoming era!

Are you aware that in today's era, simply being able to "sell" is no longer enough to be considered an excellent salesperson? Successful salespeople possess seven common elements that are relevant in any era, as well as additional qualities that are specifically needed in today's world. In this article, we will explain the seven essential commonalities required for effective salespeople, along with the sales skills necessary for the future. *For more detailed information, you can view the related links. Please feel free to contact us for further inquiries.*

  • SFA (Sales Support System)

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What is the conversational AI service "Gemini"?

What is the conversational AI service "Gemini"?

Improved convenience through various updates! An explanation of the differences with ChatGPT, how to utilize it, and points to note.

Gemini is an interactive AI service developed by Google. Originally named Google Bard, the service name was changed to Gemini in February 2024. These services have been in trial operation since May 2023, including a Japanese version, and have improved in usability through various updates. While it is an interactive AI similar to ChatGPT, it also has differences, such as the ability to obtain answers based on real-time information, which has increased its attention. This article summarizes the features of Gemini, its differences from ChatGPT, and how it can be utilized in business. It also explains points to consider when using it, so if you are considering its implementation in your company, please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.

  • CRM (Customer Relationship Management System)
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Explaining the meaning of the new normal! Work styles in the new era and the measures required.

Explaining the meaning of the new normal! Work styles in the new era and the measures required.

Explaining methods for changes in business and work styles in the new normal in a column!

The "new normal" refers to the significant changes in society that gradually become commonplace and established. The new normal has occurred twice in the past, and with the global spread of the novel coronavirus, we are now experiencing it for the third time, drawing renewed attention. This article will explain the meaning of the new normal and discuss methods for adapting to changes in business and work styles associated with it. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

  • CRM (Customer Relationship Management System)
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[Thorough Explanation] What are the Issues with Work Style Reform? Visualization of Challenges and Key Points for Solutions

[Thorough Explanation] What are the Issues with Work Style Reform? Visualization of Challenges and Key Points for Solutions

To those in charge of considering the promotion of work style reform! Introducing and breaking down the issues that are prevalent in the domestic labor market.

The initiative of "work style reform," which is being implemented by many companies, is known to have many cases where the system has become merely a formality. Are you aware of this? This is related to the apparent issues that Japan faces, as well as the individual challenges that both companies and employees encounter. If work style reform is carried out without considering these factors, there is a risk that operations may become more complicated or productivity may decline. In this article, we will introduce an overview of work style reform and break down the issues that are prevalent in the domestic labor market. We recommend that those responsible for promoting work style reform in the future refer to this article when considering measures. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

  • SFA (Sales Support System)
  • CRM (Customer Relationship Management System)

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What are the secrets to managing daily reports for achieving goals?

What are the secrets to managing daily reports for achieving goals?

Template for drastically reducing workload and doubling results is also available! Introducing specific methods for creating daily reports.

Daily reports are being adopted in many sales environments. They are a means for the team to achieve its goals and, if operated correctly, can be a valuable asset for the company. However, if they are not properly managed and operated, they can become a waste of time and effort rather than contributing to increased sales. Therefore, we will introduce the purpose, benefits, and drawbacks of daily reports, as well as specific methods for creating daily reports that can reliably produce results. *For more details, please refer to the related links. Feel free to contact us for more information.*

  • SFA (Sales Support System)
  • CRM (Customer Relationship Management System)

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