What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?
A column featuring examples that serve as hints for developing marketing strategies!
Eight months have passed since the state of emergency was declared due to the spread of the novel coronavirus, yet the end remains elusive. As the second and third waves hit, companies are facing a pressing situation where they can no longer afford to stall their business activities. Here, we will consider customer behavior during the pandemic and explore examples that can serve as hints for developing marketing strategies in response. *For more details on the column, please refer to the related links. For further information, please check the PDF document or feel free to contact us.*
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*You can view the detailed content of the column through the related link. For more information, please refer to the PDF document or feel free to contact us.*
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*You can view the detailed content of the column through the related link. For more information, please refer to the PDF document or feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.
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