[Book] Discovering New Businesses through Technical Marketing (No. 2271)
[Available for preview] ★Marketing activities are no longer just the task of the research and development department!
Book Title: Discovering New Business and R&D Themes through Technology Marketing ---------------------------- ★ How to capture latent needs that customers are not even aware of and translate them into R&D themes! ---------------------------- ■ Key Points of this Book ◎ In an era of diversifying customer needs and accelerating technological innovation, how to gather, interpret, and connect market information with technology! ◎ How to create a system that links your company's proprietary technology with customer needs! Delving into the efforts, operational innovations, and key points of various companies! ◎ How to interpret customer information, select and filter it, and translate it into R&D themes!
- Company:技術情報協会
- Price:10,000 yen-100,000 yen