VOL1. Reasons for conducting web marketing.

I would like to focus on "WEB marketing" and share my thoughts with you!

"The purpose of a company is to create customers." This is a quote from Drucker, the god of management. Therefore, "marketing" is an important point. It connects to all marketing activities, and it is precisely about "contributing to the company's profits." It involves effectively promoting the company's image and making products and services known to many people online to boost sales. ● Characteristics of WEB Marketing It can be effectively conducted online, and the measures that please customers are easy to analyze. For example, a beverage manufacturer conducted campaigns and announcements on multiple social media platforms like Twitter and Facebook. As a result of giving away novelties to campaign winners, there was an increase in user posts of product and gift images (expanding recognition), which led to sales promotion. Moreover, based on this result, quantifiable analysis can be conducted, which can be utilized for future activities. This is an effective use of the characteristics of social media in WEB marketing.

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