advertisement(web) - List of Manufacturers, Suppliers, Companies and Products

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Column VOL.4 Customer Acquisition Strategies in Web Marketing [Advertising]

Column VOL.4 Customer Acquisition Strategies in Web Marketing [Advertising]

In the previous sessions, I discussed the two categories of web marketing: "Content" and "Public Relations." This time, I will talk about "Advertising."

Advertising, as the name suggests, is about "broadly informing many people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top of search results when users search, allowing for effective targeting of users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to freely set budgets, making it easy to start with a low budget. Conversely, there is a drawback in that it is not suitable for approaching users whose needs have not yet become apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, Facebook's "Like Ads" and Twitter's "Promoted Accounts" are used to create 'connections' with consumers and targets. Furthermore, by using Instagram's "Post Ads" or Twitter's "Promoted Tweets," advertisers can direct users who click on ads to specific pages or encourage app installations, making it common to use ads aimed at 'communicating' messages.

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[Case Study] Online School Festival (Web Page Production and SNS Advertising)

[Case Study] Online School Festival (Web Page Production and SNS Advertising)

Create and publish Twitter ads. A school festival held entirely online! Produce content that connects people without gathering them.

Due to measures to prevent the spread of the novel coronavirus, it has been decided that the school festival will be held completely online, and we were asked to create a website and Twitter advertisements. We produced online-exclusive content such as a "Live Channel" where students showcased their daily activities and held live-streamed talk events with guest speakers, and a participatory "Cooking Photo Contest" themed around SDGs, where participants could vote on recipes instead of traditional food stalls. On the day of the event, many people were able to watch and participate online. 【Case Overview】 ■ Otemon Gakuin University ■ Online School Festival 2020 ■ Date: November 2020 ■ Production Examples - Created online-exclusive content - Produced and published Twitter advertisements - Digital gifts for event participants *For more details, please refer to the PDF document or feel free to contact us.

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Operational Web Advertising "M.AI Ads"

Operational Web Advertising "M.AI Ads"

Triple the results of performance-based advertising. Web advertising utilizing AI.

"M.AI Ads" is an AI marketing service that sets all the factors for maximizing results, directly linked to sales. It crawls landing pages (LPs) available online, where AI analyzes high CVR LPs from big data and extracts winning patterns. The final stage ensures quality production by designers. Additionally, there is no need for your company to implement a system, and it can be deployed in the same way as a typical advertising request flow. 【Features】 ■ Banner materials: Directly linked to "improvement" with CTR over 10% ■ Video materials: Cost reduced to 1/15 using automation tools ■ LP: Directly linked to "improvement" with CVR over 160% ■ Keywords: Strategically analyzed with high-functionality competitive analysis tools ■ Campaign design: Overall design that brings out the potential of AI *For more details, please download the PDF or feel free to contact us.

  • Ad management and operations

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YouTube video ads starting from 50,000 yen.

YouTube video ads starting from 50,000 yen.

The operation of SNS video ads, including YouTube, is possible starting from 50,000 yen.

Some companies may think that advertising is expensive and difficult to implement. While TV, newspapers, and magazines tend to be costly, with **WEB advertising**, you can efficiently reach your targeted audience and start advertising with a small budget. Additionally, video ads provide more information than still images, making them easier to remember, which is a significant advantage. Due to these benefits, there has been an increase in inquiries about the production and management of social media video ads, such as those on YouTube. **Benefits of working with us:** - Our management fee is 40,000 yen (for advertising costs under 300,000 yen), which is more affordable than other companies. - If you have video materials for bumper ads, we can manage it starting from 50,000 yen (1,000 yen for advertising costs and 40,000 yen for management). *This amount can still achieve a certain level of brand recognition.* - We can also re-edit the video you provide for advertising purposes (editing costs start from 30,000 yen). - We can create videos from scratch, including filming for advertising. Feel free to consult with us first. We will propose the most suitable WEB advertising options for you.

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  • Video Editing
  • Video Production

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Add-in AIGeo

Add-in AIGeo

It is possible to implement "in-store promotion measures" for existing customers and similar customers.

"Ad Inte AIGeo" is a targeting advertisement based on real-world behavior. With data uniquely owned by our company, we can implement strategies to encourage users who have interacted in physical spaces, such as stores, to return via the web. We conduct data integration between AI Beacon data and Google Ads, and we collaborate with Google on system development. Additionally, we provide web marketing that leverages data accumulated from advertising operations to enhance organic search traffic through SEO measures. We are flexible in accommodating requests such as "I only want to request advertising" or "I only want to request SEO." 【Service Overview】 ■ In-store customers ■ Similar customers (cautious distribution) ■ Similar customers (active distribution) ■ Attribute selection ■ Regional selection *For more details, please download the PDF or feel free to contact us.

  • SEO Tools
  • Internet Advertising
  • Ad management and operations

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[Blog] Types of Ads Blocked by Chrome

[Blog] Types of Ads Blocked by Chrome

Advertisements that ignore customer experience cannot survive! Introduction to blog posts on ad techniques that get blocked, etc.

According to an article in The Wall Street Journal dated April 19, 2017, "Google Plans Ad-Blocking Feature in Popular Chrome Browser," Google is finally planning to implement an ad-blocking feature in Chrome. The ads that will be blocked are those that are deemed unacceptable and worsen the customer experience, based on the "Better Ads Standards for Desktop and Mobile Web in North America and Europe" established by the Coalition for Better Ads. 【Overview】 ■ What is the Coalition for Better Ads ■ Better Ads Standards ■ Types of ads that will be blocked in Chrome ■ Google fulfilling its promise to improve the ad experience *You can view the detailed content of the blog through the related links. Please feel free to contact us for more information.

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Seven Net Insert Advertisement

Seven Net Insert Advertisement

Seven Net will propose the most effective area advertising.

We handle newspaper insert advertisements nationwide, and our "Comprehensive Flyer Service" features a multi-channel approach to TV flyers, web flyers, mobile flyers, and insert flyers, backed by half a century of know-how. Based on various databases, we propose highly effective newspaper insert plans using an area map system.

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Column VOL.5: Formats of Internet Advertising

Column VOL.5: Formats of Internet Advertising

Advertising" is the most commonly adopted form and comes in a wide variety. This time, I will introduce "text ads.

Text advertising refers to advertisements composed solely of text, which set a URL within a website and guide users to a specific page through clicks. These ads can be placed in relatively small areas on a page and are utilized in search advertising, which is a type of listing advertisement. When advertising on portal sites or news sites, pricing is determined based on the media's value and expected effects, taking into account factors such as the page or category where the ad will be placed, the duration of the placement, the monthly visitor count, page views, and user segments. Text ads have the disadvantage of being less noticeable compared to banner ads or display ads that use images. However, they offer advantages for advertisers, such as lower costs, ease of creation, and the ability to differentiate through textual expression. For example, when attractive phrases like "quickly" or "for free" are used, visitors to the site might think, "Maybe I’ll take a look?" and click on the text ad without realizing it is an advertisement. By using compelling words that attract attention, while narrowing down the target audience and providing clear introductory text, it is possible to increase the number of visitors to the advertisement.

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[Information] Proposal for Utilization-Type Job Advertisements

[Information] Proposal for Utilization-Type Job Advertisements

We provide consistent support for your recruitment activities, from advertising operations to MEO measures and recruitment tools, tailored to your company's hiring needs!

In this document, we propose performance-based job advertisements as support for utilizing job search engines. We provide detailed information about various platforms such as "Indeed," which allows users to search for a variety of job listings in one place; "Job Box," a job search site designed for Japanese users operated by Kakaku.com; and "careerJET," one of the world's largest job search engines, offering services in over 90 countries and 28 languages. - Real-time adjustments to listing content and posting conditions - Flexible budget control - Targeting highly relevant users through keywords ...and many more benefits! For companies that want to "know about advertising placements that can start with a small budget" or "expand their reach and gather more applications," performance-based job advertisements are a perfect fit. We encourage you to consider implementing them. [Content Overview (Partial)] ■ About Indeed ■ About indeedplus ■ About engage ■ About Job Box ■ About Standby *For more details, please download the PDF or feel free to contact us.

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Home Display Ad

Home Display Ad

A new DSP advertisement that achieves overwhelmingly low CPC for community-focused house builders and construction companies.

"Home Display Ad" is a new DSP advertising optimized for expanding product and brand recognition for construction companies and house builders. Using a media-integrated display advertising distribution platform operated by Google, this banner distribution system was developed by CCG C.REP with the aim of maximizing awareness for locally-focused house builders. By reliably and extensively approaching the clearly identified "targets that are responsive to real estate advertising," based on the experience gained from CCG C.REP's web advertising operations, it drives visitors to your company's website and enhances corporate and brand recognition. Because it can effectively target "audiences that are responsive to real estate advertising," the Home Display Ad achieves a high click-through rate and low cost per click. Even with the same budget, it can achieve a higher contact rate with the target audience and can be placed in more noticeable media and locations, boasting a click-through rate approximately 10 times higher than GDN and YDA, resulting in a reduction of the cost per click to about one-tenth.

  • Company：CCG C.REP
  • Price：100,000 yen-500,000 yen
  • Internet Advertising

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Column VOL.6 Display Advertising

Column VOL.6 Display Advertising

This time, I will explain about "display ads" that appear in web sites and app advertising spaces.

Display advertising refers to graphic ads created with images, videos, and audio that appear on websites and apps. Those that are displayed in standard sizes are often referred to as banner ads, which you may have heard of frequently. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to pursue and approach users who have shown interest in a website and are browsing other websites for information, leading them to make purchases or applications. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analysis can be challenging, and it takes time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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GIS data & Tableau & Web advertising

GIS data & Tableau & Web advertising

Wide-ranging support for market area analysis, GIS data content, geo-targeting advertising, and customer analysis using Tableau!

This catalog features marketing content that utilizes maps provided by Zenrin Marketing Solutions to enhance the growth potential of businesses. By analyzing the "who" of the customer target, clarifying "where" they are on the map, and optimizing "how" to implement strategies such as media planning, we aim to acquire potential customers and activate existing ones. [Contents Included] ■ Zenrin Content ■ Lifestyle Data ■ Point Data ■ Area Statistical Data ■ Floating Population, etc. *For more details, please download the PDF or contact us.

  • Ad management and operations
  • Database
  • BI Tools

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Listing advertisement

Listing advertisement

Enhance the web customer acquisition flow for better results! A highly specialized team manages the advertising.

We would like to introduce "Listing Advertising" conducted by ONE CRUISE Co., Ltd. While SEO is very important for operating a website, it inevitably takes time to see results, requiring patience. Some customers may want immediate traffic (sales) to their site. Listing advertising can be launched in a few days (or even on the same day in some cases), allowing for immediate user traffic to the site. 【Features】 ■ Can quickly increase traffic to the site ■ Can attract highly motivated users ■ Can start with a small budget ■ Efficiently targets advertising through pay-per-click *For more details, please download the PDF or feel free to contact us.

  • Ad management and operations

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Geotargeting

Geotargeting

A distribution platform utilizing location data from over 50 million people through AI Beacon and GPS data!

We offer geo-targeting advertising that utilizes not only GPS but also WiFi and AI Beacons to achieve highly effective advertising. With traditional web advertising, we can now reach users who were previously unreachable by delivering targeted ads and measuring store visits through real consumer behavior data on smartphones via "Google, SNS, LINE, and apps." 【Benefits】 ■ Acquire real potential customers ■ Deliver ads to users who are engaging with competitors ■ Distribution across numerous media platforms ■ Narrow down the target and deliver ads directly *For more details, please download the PDF or feel free to contact us.

  • Internet Advertising
  • Ad management and operations

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