What are the effects of distributing novelties in a campaign? Objectives and points to consider when choosing.
What are effective goods for novelties aimed at a campaign?" "What are the effects of using novelties in a campaign and what points should be considered when choosing them?
There are two effects gained from utilizing novelties in a campaign! 1. The effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. The effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Since they will remember it every time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Novelty items that are differentiated from competitors and possess originality leave a deep impression and are expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.
- 企業：コシオカ産業 本社工場
- 価格：Other
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