Utilizing SNS videos in manufacturing: Don't just post and be done! A practical sheet that organizes planning, posting schedules, KPI management, and improvements.
"I started using YouTube and social media videos for product PR and recruitment, but I've run out of ideas and updates have stopped." "I'm only looking at the number of video views, and I don't know if it's actually leading to inquiries or increased recognition." In the manufacturing industry, when utilizing social media videos, it's not uncommon to start with vague objectives and targets, leading to the act of "posting" itself becoming the goal. This document serves as a guide and worksheet to transition social media video operations from "haphazard tasks" to "a system for achieving objectives." It helps clarify the selection of objectives, the creation of content pillars, monthly planning, recording appropriate KPIs, and how to implement improvements. It is recommended for manufacturing companies that want to connect social media videos to results in product introductions, technology dissemination, and new graduate/mid-career recruitment.
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■ Structure of this document (Total 11 pages) 1. Introduction: The process of transforming SNS videos from "posting" to "management" 2. SNS Video Management Purpose Design Sheet: Setting priorities for awareness, web guidance, inquiries, recruitment, etc. 3. Target and Media Design Sheet: Persona setting and defining the roles of each SNS (YouTube/Instagram/TikTok, etc.) 4. Content Planning Design Sheet: Establishing 5 "content pillars" to prevent running out of ideas 5. SNS Video Planning Sheet: Organizing purpose, target, and structure (HOOK/Main content/CTA) 6. SNS Video Monthly Management Calendar: Visualizing the production process and planning for "batch production" 7. Purpose-specific SNS Video KPI Design Sheet: Correspondence between objectives and evaluation indicators (awareness, response, transition, CV) 8. SNS Video KPI Management Table: A monthly table to manage planning, actual results, and factor analysis on one page 9. SNS Video Improvement Action Sheet: Organizing hypothesis verification and next test items 10. Service Introduction: Information on "MOVIENT Marketing," which supports effective video marketing
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■ Recommended for those in the manufacturing industry 〇 【Concerns about running out of ideas and continuity】 I want to categorize post ideas as "content pillars" and produce and post them systematically. 〇 【Effect measurement and visualization of results】 I want to track KPIs that lead to web traffic and inquiries, not just the number of views. 〇 【Strengthening recruitment and product PR】 I want to efficiently operate and improve employee interviews and factory/technology introduction videos within the company. 〇 【Standardization of operations】 I want to eliminate inconsistencies among team members and create a system that can be approved and managed by the team.
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Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
