A results-oriented group of EC marketing professionals that continues to support the growth of all EC/D2C businesses.
What is Coaching-Type EC Training Service? It is a highly practical EC training program that cultivates immediately deployable human resources in as little as 90 days. Anyone, including business owners, marketers, and EC personnel, can acquire the skills mentioned above and develop the ability to "operate independently." - Acquire skills necessary for managing EC operations - Know-how to increase EC sales and profits - Skills for formulating EC strategies aligned with management philosophy - Effective web advertising operation know-how - PDCA improvement skills utilizing access analysis - Efficiency in EC operations using generative AI
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basic information
This training program is designed for those involved in e-commerce, providing a step-by-step approach from basic knowledge of e-commerce to marketing strategy planning, implementation of measures, and improvement and verification, all while engaging in dialogue. This training is particularly suitable for individuals facing the following situations or challenges: 1. Those who are about to launch an e-commerce site. 2. Those who do not know how to operate an e-commerce site. 3. Those who want to participate in live training conducted by active instructors. 4. Those who wish to engage in active Q&A rather than passive training. 5. Those who want to develop managers and executives responsible for e-commerce operations. 6. Those involved in e-commerce or those who may be involved in e-commerce operations in the future. 7. Those who want to increase e-commerce sales. 8. Those looking to improve the operation of their e-commerce site. 9. Those who want to learn the strategies and marketing of e-commerce from scratch. 10. Those who want to develop into professional e-commerce personnel. 11. Manufacturers aiming to enter and expand in the D2C market.
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Applications/Examples of results
An Example of a Curriculum 1. Basics and Strategies of E-Commerce Latest trends, terminology, differentiation between in-house e-commerce and marketplaces, target setting, designing customer behavior processes, setting goals (KPIs), and how to create financial and business plans. 2. Site Construction and Operational Practices Choosing a cart system, implementing payment methods, security measures, the flow from order to shipment, creating an efficient logistics system, building effective sales pages, and sales techniques tailored to each marketplace. 3. Customer Acquisition and Marketing Mechanisms and operational know-how of search ads, video ads, and social media ads, utilizing in-market sales, managing various social media platforms, engaging influencers, collecting reviews, and crisis management. 4. CRM and Repeat Customer Development Effective differentiation of newsletters, LINE, and direct mail, preventing customer churn, creative packaging, and methods for gathering high-rated reviews. 5. Data Analysis and Site Improvement Setting up GA4, identifying issues from data, and increasing purchase rates using heat maps and A/B testing. 6. Utilizing Generative AI Automated creation of product descriptions, images, and ad copy using AI, competitor research, automating customer inquiries, demand forecasting, and inventory management.
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