[Lead Brizzy Implementation Case] Nikkei Industrial Advertising Co., Ltd.

Solving the issue of time lag caused by manual imports! Enables speedy follow-up on leads and improves the conversion rate to business negotiations.

We would like to introduce a case where our "Lead Brizzy" was implemented by Nikkei Industrial Advertising, Inc. The company was utilizing various channels and media to acquire a large number of leads. However, the lead information obtained from each media was in different formats, resulting in a significant amount of work required to process and import it into their own marketing automation (MA) tool. After implementation, leads from each medium can now be automatically linked to the MA, greatly reducing the cumbersome import workload. Since there is no longer a need to manually retrieve leads from each media management site, it has become possible to follow up on leads quickly, leading to an increase in the conversion rate to business negotiations. [Case Overview] ■ Challenge: Time lag due to manual imports ■ Solution: Significant reduction in cumbersome import workload ■ Benefits of Implementation - Enables speedy follow-up on leads - Contributes to an increase in conversion rates for business negotiations *For more details, please download the PDF or feel free to contact us.

MA