Let's move on from just 'for now, videos.' A thorough explanation of 20 items to continue achieving results in practical work, from production to operation.
In recent years, the use of video in B2B sectors such as manufacturing and construction has been rapidly increasing. However, it is not uncommon for videos produced at a high cost to end up "buried on the company's website." This document serves as a practical guide to ensure that videos do not become a "costly purchase" but instead become an "asset" that can be repeatedly utilized in sales activities, exhibitions, and technology transfer. From the basic design of "what to deliver, to whom, and how," to tips for sales representatives to effectively use tablets, and methods for measuring effectiveness, we have compiled important points that B2B company representatives should check in a checklist format. We have minimized the use of technical jargon, making it content that can be implemented on-site starting tomorrow.
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basic information
■Document Structure: Total of 10 pages (PDF format) 1. Introduction: The true nature of the trap of "making a video and being done" 2. Four reasons why utilization stops: Lack of strategy, resources, and systems 3. Practical Checklist (20 items) - Phase 1: Design and Strategy (Alignment of objectives, target, and KPIs) - Phase 2: Content (Narrowing down the message, audience benefits) - Phase 3: Distribution and Utilization (Use in Web, SNS, newsletters, and sales environments) - Phase 4: Operations and Analysis (Division of roles between in-house and outsourcing, improvement cycle) 4. Conclusion: Action plan for turning videos into assets
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■Specific Use Cases - Sales/Negotiations: Supplement complex product mechanisms and methods with videos. This speeds up customer understanding and shortens negotiation time. - Exhibitions/Events: Not only attract attention at the booth but also guide visitors to videos via QR codes for follow-up later. - Customer Support: Turn frequently asked questions (FAQs) into videos. This reduces the workload for inquiries and improves customer satisfaction. - Recruitment/Technical Training: Visualize the atmosphere of the workplace and skilled techniques that are difficult to convey in words. This helps prevent mismatches and increases training efficiency. This is ideal for those who already have videos and want to "make better use of them," as well as for those considering the introduction of videos in the future.
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Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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