Quantifying emotions to solve customer challenges! Here are examples of how creativity can now be explained with numbers rather than just intuition.
We would like to introduce a case study where DNP Communication Design Co., Ltd. implemented the creative evaluation solution "D-Planner." In the business of content creation, many stakeholders are involved, which often leads to confusion in judging the quality of creativity. As a result of seeking objective and fair metrics, they arrived at "D-Planner." After implementation, they were able to explain creativity not by intuition but through numerical data, solidifying the basis for production. The "subtraction" of information can also be explained based on quantitative analysis results, making it easier to convey intentions. [Case Overview (Partial)] ■ Implementing Company: DNP Communication Design Co., Ltd. ■ Challenge: Frequent confusion in judging the quality of creativity ■ Solution: Creativity can be explained numerically, solidifying the basis for production *For more details, please download the PDF or feel free to contact us.
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【Summary of Other Cases】 ■ We want to propose quantitative evidence along with the value of the creative we suggest. → The "subtraction" of information can also be explained based on quantitative analysis results, making it easier to convey intentions. ■ The "quantity of ideas" tends to become a routine. → The demand for just the number of ideas is decreasing. * For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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As a video production company for 50 years, we engage in a wide range of content creation, including VR, AR, MR, 3DCG, and web simulations, based on our video business. In a world where digital transformation is being promoted, we are working on diverse technological innovations that can keep up with IT trends. Utilizing our high level of technical expertise, we will realize business solutions that are unlike any other. Please feel free to contact us if you have any requests.
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