Rice Resin Collaboration! EcoDent Hanging Display Case Adoption Example

POP parts used for environmentally friendly products are also becoming environmentally friendly! Case study on the adoption of rice resin display hooks.

We would like to introduce a case where our rice resin display hooks were adopted for the hanging display fixture of Lapis Co., Ltd.'s sustainable toothbrush "EcoDent." The display hooks are standard display parts for in-store promotions, designed to be attached by inserting them into pre-cut holes in a backing board. Our company has developed and sold these hooks made from rice resin, which contains 51% rice, and they have been adopted by various manufacturers across different industries. By using 51% rice as a raw material, it is possible to reduce CO2 emissions by 51% during incineration at the time of disposal, in line with carbon neutrality concepts. We were pleased to hear that the adoption of promotional parts made from the same material as the product increased the elements for promoting environmental initiatives. 【Case Overview】 ■ Client: Lapis Co., Ltd. ■ Project Name: Sustainable Toothbrush "EcoDent" Hanging Display Fixture ■ Adopted Product: Rice Resin Display Hook ■ Results: Adoption of promotional parts made from the same material as the product increased elements for promoting environmental initiatives. *For more details, please download the PDF or feel free to contact us.

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