[In-store promotional support case study] Takara Tomy Co., Ltd.

Creating surprises with light, sound, and movement! Case studies of interactive moving displays.

We would like to introduce a case study of the display fixtures we created for Takara Tomy Co., Ltd. featuring the popular toy series "Zoids." With the revival of Zoids after 12 years, most of today's children have never played with them and do not have an image of assembled Zoids in motion. We received a request to create a display that intuitively conveys the impact of moving Zoids. We produced an interactive moving display where pressing a button makes the Zoids move, roar, and glow blue. This display was implemented in toy stores and electronics retailers nationwide and won a silver award at the JPM POP Creative Awards 2018. [Case Overview] ■ Challenge: We want people to feel the impact of moving Zoids. ■ Proposal: An interactive moving display that creates surprise. ■ Result: The most eye-catching display in stores. ■ Designed a circuit board capable of controlling movement, LED lighting, and sound playback. *For more details, please download the PDF or feel free to contact us.

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