[Digital Promotion Case Study] Home Appliance Manufacturer

Realizing a purchasing promotion campaign through the collaboration of the WEB campaign system and the administration office operations!

This is a case where we proposed a purchasing promotion campaign utilizing our self-developed web campaign system "WebCAN" to a certain home appliance manufacturer. In line with the release of a new product, they requested a campaign structure where customers could apply during the pre-order phase and submit additional applications after purchase to receive a guaranteed prize. We proposed an overall design that compensates for parts that the system cannot handle with human support from the campaign office. Despite irregular responses such as extending the period due to the impact of the COVID-19 pandemic, we received many applications and successfully concluded the campaign without any issues. The marketing data has also been utilized. 【Case Overview】 ■Challenge: Want to conduct a campaign in conjunction with the new product release ■Proposal: Realization of the plan through collaboration between the web system and the campaign office ■Results ・Smooth execution of the campaign ・By using "WebCAN," system development costs were eliminated, keeping expenses low *For more details, please download the PDF or feel free to contact us.

Internet AdvertisingAd management and operations