Are you failing with 'for the time being, video'? We thoroughly explain the overall picture in 4 steps to achieve results tailored to the unique B2B purchasing process.
● Reasons why video utilization in B2B companies is now in demand ● Common "four concerns" in corporate video utilization and their solutions ● Key points for "strategic design" to avoid failure ● A guide for selecting video types based on purpose and phase ● Criteria for deciding between in-house, outsourcing, and hybrid systems ● How to effectively implement the PDCA cycle to maximize results
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basic information
This is a practical guide that explains the efficient and effective steps for introducing videos, aimed at personnel in manufacturing and B2B companies who want to create videos but lack know-how and are concerned about outsourcing costs. A systematic 4-step process: Visualizing the steps from organizing objectives to improvements to avoid failures. Examples of usage by application: Introducing practical use cases relevant to B2B, such as product demos, case studies, FAQs (customer support), and recruitment. Balancing cost and quality: Organizing the advantages and disadvantages of in-house production and outsourcing, and suggesting how to choose the optimal production system for your company. Visualizing results: Explaining the concept of KPIs (such as inquiry numbers and lead acquisition) that are directly linked to business, going beyond just playback counts.
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Applications/Examples of results
● Sales DX: Clearly communicate complex product specifications through videos to improve negotiation efficiency. ● Utilizing exhibitions: Attract visitors to the booth and provide efficient information to attendees. ● Recruitment and education: Accurately convey the atmosphere and technology of the workplace to prevent mismatches.
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Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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