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  6. Customer Development Using SalesMasicDM for Financial Institutions

Customer Development Using SalesMasicDM for Financial Institutions

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last updated:Jan 15, 2026

イリスホールディングス
イリスホールディングス
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Successfully develop customers for financial institutions using paper DM!

In the financial industry, acquiring new customers and strengthening relationships with existing customers are important challenges. In particular, building trust with customers and maintaining long-term relationships require effective communication strategies. By utilizing paper-based direct mail (DM) to reach segments that online advertising cannot, a more personal approach becomes possible. SalesMasicDM supports customer development for financial institutions. 【Usage Scenarios】 * Approaching new customers * Re-engaging dormant customers * Announcing campaigns to existing customers 【Benefits of Implementation】 * High response rates from DM mailing * Quick approach to potential customers * Acquisition of appointment reservations

    Email delivery systemAd management and operations
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Customer Development Using SalesMasicDM for Financial Institutions

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  • Related Link - https://effect.interlogic.jp/case-study/%e3%80%90%…

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**Features** * Proven results with direct mail for business owners in the printing industry * Approach to hot leads through pulse detection * Contributes to acquiring visitor reservations **Our Strengths** Since our establishment, we have consistently created businesses related to communication, challenging ourselves in various fields for 30 years. Through a wide range of services including internet marketing, IMA certification, management of the Cloud Management Association, and website production, we support our clients' communication needs.

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Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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