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  6. 【For IT Companies】SalesMasicDM Success Case

【For IT Companies】SalesMasicDM Success Case

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last updated:Jan 15, 2026

イリスホールディングス
イリスホールディングス
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Acquired HOT leads through DM delivery! Secured 2 reservations for attendance!

In the IT industry, acquiring new customers is always an important challenge. While online advertising is effective, in today's information-overloaded environment, printed direct mail can serve as an effective means to differentiate from competitors and remain memorable to customers. However, there are challenges with attracting customers through printed media, such as difficulty in measuring cost-effectiveness and effectiveness. SalesMasicDM is a solution that sends printed direct mail to discerning IT company executives, achieving effective customer acquisition. In other cases, 345 direct mails were sent, resulting in 10 detected pulses and 2 visitor applications. SalesMasicDM is the optimal solution for IT companies looking to break away from reliance on online advertising and develop new lead acquisition channels. 【Usage Scenarios】 * Attracting visitors to exhibitions * Attracting attendees to seminars * New customer development 【Benefits of Implementation】 * Differentiation through printed media * Acquisition of HOT leads * Increase in visitor reservations

    Email delivery systemAd management and operations
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【For IT Companies】SalesMasicDM Success Case

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  • Related Link - https://effect.interlogic.jp/case-study/%e3%80%90%…

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**Features** * Appeal to a discerning audience for printed materials * Efficient approach through pulse detection * Engagement at a stage where potential customers have a high level of interest * Cost-effective customer acquisition **Our Strengths** We have been involved in communication-related businesses for 30 years, achieving results in a wide range of areas from digital printing to web marketing, online qualification systems, and DX support. We consistently focus on "facilitating communication" and contribute to solving our clients' challenges. We understand the characteristics of the IT industry and provide optimal solutions.

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Marketing Success Casebook "The Wall of Digital Marketing"

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Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

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Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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