[Case Study] Providing an Earthquake Experience that Demonstrates the Differences in "Seismic Performance"

Exhibition collaboration at Japan's largest technology comprehensive exhibition "CEATEC 2025"

**Overview** ■ Purpose: Earthquake experience to convey differences in seismic performance ■ Related products: Earthquake cushion + SYNCVR ■ Scope of provision: Provision of a complete set of earthquake experience equipment and operational support (setup and operation assistance) **Background and Challenges** The "TODA BUILDING," completed in September 2024, adopts a rare seismic isolation structure for a super high-rise building. Through Toda Corporation's unique technology, the "Core Wall Seismic Isolation Structure," it achieves top-level seismic performance in Japan. Until now, we have shown videos comparing the shaking of the "Core Wall Seismic Isolation Structure" and "Damping Structure" to convey seismic performance. However, we believe that experiencing the performance firsthand would be more understandable, so we have been searching for tools that allow for an intuitive experience of the differences in preparation for the "CEATEC 2025" exhibition. **Results** - Contributed to understanding one of the major features of the TODA BUILDING, "Japan's most 'non-shaking' seismic performance," through experience. - Made it easier to intuitively grasp the differences from conventional structures and effectively served as an introduction to technical displays and explanations after the experience. - Served as an opportunity for visitors to stop by the booth as an experiential content, contributing to an overall increase in lead acquisition.

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