[Support Case] Tanaka Medical Instruments Manufacturing Co., Ltd.

From restructuring the sales style to an "offensive" sales system. A medical device manufacturer achieved sales transformation through inside sales.

We would like to introduce a case study of implementing inside sales at Tanaka Medical Instrument Manufacturing Co., Ltd., a medical device manufacturer specializing in the production and development of surgical instruments. In recent years, the company has seen an influx of low-cost products from overseas, intensifying price competition. There have been increasing situations where they cannot compete solely on quality, and the number of appointments has fallen short of their KPIs. After implementation, they aimed for an appointment rate of 1.5%, but achieved a rate of 4.6%. In just four months, they secured 184 appointments. [Case Overview] ■ Challenges - With the need for sales strength due to cost reductions and expanded product options in the medical industry, it was urgent to build a system that does not rely on dealers. ■ Results - Appointments exceeded expectations by more than three times. - The sales strategy became clear regarding "who to propose to and what to propose." *For more details, please refer to the related links or feel free to contact us.

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