There is eye tracking, neuro research, and analysis of purchasing behavior in stores!
Let me introduce "non-verbal" communication. "Eye tracking" uses devices that can track the location and movement of gaze, recording it. This research explores the background and psychology of subjects' behaviors that cannot be recalled through surveys alone. Additionally, it measures physical responses such as brain waves and gaze, quantifying changes that occur unconsciously. There is a study called "neuro research" that utilizes insights from neuroscience in marketing. 【Non-verbal】 ■ Eye Tracking ■ Neuro Research ■ In-store Purchase Behavior Analysis - Konica Minolta "Go Insight" *For more details, please download the PDF or feel free to contact us.
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Our company has supported the marketing of some of Japan's leading companies and has assisted in numerous product developments and consumer understanding. Based on our years of experience and knowledge, we incorporate technology and information, and we are committed to the unique development of research methods and analytical techniques. We will continue to be a group of professionals who do not compromise while being close to our clients. Please feel free to contact us if you have any requests.
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