[Examples of Yuzen Printing] "Bookmark Novelty" that smells the same as the real thing.

Crush and ink the black tea leaves and print them as they are! We propose paper with the genuine aroma fixed using the technique of "raw material printing," one of the methods of Yuzen printing.

For customers purchasing through mail order, we have created a bookmark that delivers the authentic aroma of real tea leaves, reflecting Lupicia's desire to provide this experience. By utilizing Yuzen printing, we have turned seasonal tea leaves into ink, allowing the bookmark to emit the same fragrance as the product itself. By proposing paper that retains a genuine scent that cannot be replicated with artificial fragrances, we have been recognized as a communication tool that effectively conveys the product's characteristics to customers who do not engage face-to-face. 【Case Overview】 ■ Lupicia Co., Ltd. ■ Lupicia Sakura Blend Bookmark ■ Date: February 2018 ■ Production Details - Tea leaves were crushed and turned into ink, with the aroma printed on the back. - Utilizing one of Daihei Printing's original printing methods, Yuzen printing, we achieved the aroma of black tea through "ingredient printing." *For more details, please refer to the PDF document or feel free to contact us.

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