A strategy that utilizes data and digital tools to concentrate sales resources on optimal target companies and maximize results.
**Benefits** - Elimination of approaches to low-probability prospects, resulting in a dramatic improvement in sales efficiency. - Clarification of the winning customer profile, enabling the construction of a highly reproducible sales strategy. - Reduction of unnecessary sales costs, leading to a stable improvement in return on investment. 'PROBiZZ' conducts a detailed analysis of your company's past order data to clearly define the attributes, behaviors, and latent needs of the most profitable customers, known as the "Ideal Customer Profile (ICP)." Based on the defined ICP, it cross-references company data from the entire market and digital behavioral history to automatically list only high-probability target companies. It designs optimal approach channels and content tailored to the target companies, establishing a process to enhance interest before passing it to sales. It establishes operations that allow sales representatives to grasp information about target companies and their digital responses in real-time, improving the quality of proposals. The entire flow from target selection to approach and negotiations is measured with data, fostering a data-driven organizational culture to facilitate a cycle of improvement. 'PROBiZZ' promises a transformation from "blind sales" to "scientific digital sales that target and maximize results."
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By focusing on the true target, sales representatives are freed from dealing with low-probability leads and can concentrate on closing deals. The accuracy of target selection is guaranteed by data, which increases the reliability of sales forecasts and improves the precision of management decisions. A personalized approach to target companies becomes possible, significantly improving the conversion and closing rates. Sales resources are not dispersed, allowing focus on the most effective activities, which reduces sales costs such as personnel and operational expenses. Data clarifies which targets top performers engage with and how they close deals, enhancing the skills of the entire organization. By turning target companies into prospects when they need the company's solutions, it contributes to establishing long-term customer loyalty. 【Strengths and Features】 ■ Scientific definition of the ideal customer profile (ICP) based on past data ■ Identification of high-probability target companies based on digital behavior history ■ Design of personalized approach strategies tailored to the target
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Is your company's sales team "approaching everyone" and wasting resources? We are currently offering a free document that explains the secrets of maximizing results through targeted digital sales with "PROBiZZ." It includes specific steps for defining your Ideal Customer Profile (ICP) and data utilization methods for identifying high-quality leads, revealing the keys to success. Transform your sales into a data-driven "winning" digital sales approach with this document. Download the document and dramatically improve your sales results.
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Applications/Examples of results
- A service company that had approached a wide range of industries and had dispersed resources analyzed its past high-profit customers under the guidance of "PROBiZZ," implemented measures to narrow its focus to companies with specific business sizes and growth rates, resulting in a reduction of sales effort by more than half, while improving the average order value by 30%. - An IT company that was unsure which prospective clients to focus on and had inconsistent activity levels executed measures with the support of "PROBiZZ" to score the web behavior history of target companies and introduced a system to prioritize approaches to companies with high scores, leading to an increase in high-probability business negotiations, shortening lead times, and stabilizing the achievement rate of sales targets through optimized activities. - A manufacturing company that relied on the intuition of the sales department for selecting target companies and lacked collaboration with marketing implemented measures under the guidance of "PROBiZZ" to unify the Ideal Customer Profile (ICP) and built a system to automatically share the target list defined by the marketing department with sales, strengthening inter-departmental collaboration and improving the quality of the pipeline through organizational cooperation.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.





