Explaining the collaboration between web strategy and inside sales that influences the success of SDR (Sales Development), from the basics to advanced applications.
**Benefits** - Clarification of the roles between web strategy and inside sales, strengthening collaboration - Significant improvement in the conversion rate of leads acquired through the web into business negotiations - Optimization of web strategy and SDR activities based on data 'PROBiZZ' holds the key to how inside sales (SDR) can efficiently convert leads acquired through web strategy into business negotiations. We will build a system that links website behavioral data with SFA/CRM so that SDRs can utilize the results of the web strategy (quality and quantity of leads). We will design the specific activity process for SDRs on how, when, and who should nurture and approach the leads acquired through the web strategy from the ground up. To maximize the results of the web strategy, we will introduce an advanced system for lead scoring and segmentation based on web behavioral data. We will establish rules for information sharing and a feedback cycle from SDRs to the web strategy within the organization to ensure continuous collaboration. 'PROBiZZ' provides your company with the key to the success of collaboration between web strategy and inside sales, strongly supporting the maximization of marketing investment effectiveness.
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basic information
By being able to approach leads acquired through web strategies at the right timing, there will be no missed business opportunities. Inside sales can conduct precise conversations based on web behavior data, allowing for a smooth improvement in lead accuracy. By having SDRs provide data feedback on the results of web strategies, the cycle of improving web content is accelerated, enhancing lead quality. A lead scoring system will be established, enabling the concentration of SDR resources on high-potential prospects, thus improving sales efficiency. The collaboration process between web strategies and SDRs will be clarified through data, resolving friction between marketing and sales departments and strengthening the collaborative framework. By supporting web strategies, SDRs will be able to connect with a wide range of prospects non-face-to-face, making market expansion easier. 【Strengths and Features】 ■ Establishment of a collaborative system that leverages web behavior data for SDRs ■ Application strategies for lead scoring and segmentation ■ Institutionalization of the data feedback cycle for web strategies
Price information
Are the leads acquired through your company's web strategy being sufficiently converted into business negotiations? 'PROBiZZ' is currently offering a free guide on the key to SDR success: [Web Strategy and Inside Sales Collaboration]. This guide thoroughly explains the fundamental processes for reliably converting leads into business negotiations, as well as advanced know-how for utilizing web behavioral data. With the insights from this guide, let's transform your company's web strategy and inside sales into a powerhouse that directly drives results. Download the materials and maximize the return on investment of your web strategy.
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Applications/Examples of results
- An IT company that was struggling with a low conversion rate despite receiving many inquiries from its website implemented measures under the guidance of 'PROBiZZ' to link web behavior data to SFA and introduced lead scoring. As a result, SDRs focused on high-probability leads, leading to a 15% improvement in the conversion rate of business negotiations. - A manufacturing company that was unable to provide feedback on the results of its web strategy to the sales department, hindering improvements in marketing initiatives, executed measures with the support of 'PROBiZZ' to digitize information during business negotiations by SDRs and established a system for automatic feedback to the web department. This led to the optimization of web content and improved lead quality in their web strategy. - A service company whose inside sales activities were biased towards leads from the web and lacked sufficient new business development utilized web data under the guidance of 'PROBiZZ' to create a target company list. SDRs implemented measures to strengthen strategic outbound efforts, resulting in the creation of new business opportunities based on the results of their web strategy.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.