Communication tools for efficient operations bring consistency to the website, maximizing branding and engagement.
■What can be solved - Prevent deterioration of website quality By preventing inconsistent operations due to arbitrary judgments and sharing consistent rules through design guidelines, we maintain the readability and usability of the website. - Achieve an efficient operational system By clarifying rules and incorporating them into workflows, we improve work efficiency during content additions and design changes, reducing both time and monetary costs. - Strengthen brand value and engagement By unifying tone and manner, we bring consistency to the entire website, enhance brand image, and foster trust and engagement with users.
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【Service Overview】 ■Preventing the degradation of websites caused by arbitrary operations Even if a website is built with consistent rules, if arbitrary decisions continue in its operation, the quality will gradually deteriorate, making it less user-friendly. To prevent this, it is essential to define the necessary quality and rules, and for all stakeholders to share and adhere to them. Mitsue Links produces and provides "Design Guidelines" as a means to achieve this. ■Shifting website operations from a "defensive" to an "offensive" style Design Guidelines contribute not only to maintaining quality as a "defensive" measure but also to enhancing branding and engagement through usability and tone consistency, thus taking an "offensive" approach. Furthermore, by streamlining operations, it becomes possible to redirect resources towards content enhancement and other initiatives.
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【Service Features】 ■Realistic requirement definition based on interviews and surveys No matter how excellent the design guidelines are, they are meaningless if they cannot be adhered to in practice. The granularity of the rules and the distinction between mandatory and recommended must be carefully determined with an understanding of the operational structure and workflow. Mitsue-Links gathers realistic requirements through interviews and surveys with stakeholders in the initial stages. ■Simultaneous implementation of new workflow design and improvement measures The creation of guidelines is integrated with the design of an operable process. New designs and improvements to existing workflows are advanced in parallel with the creation of guidelines. ■Audit of compliance with design guidelines (optional) Regular audits of compliance with the rules help prevent the guidelines from becoming mere formalities. In addition to providing audit reports, Mitsue-Links also addresses content revisions as needed. ■Maintenance of design guidelines (optional) As the web environment changes, guidelines also need to be updated. Mitsue-Links offers maintenance of guidelines in response to specification changes as an option to prevent obsolescence.
Company information
Since 1990, which can be considered the dawn of the IT field, our company has been providing a variety of unique services centered around digital content. We realize the marketing and branding of our client companies through digital media, and in order to continuously improve, we offer a comprehensive range of services including the planning, design, and implementation of content (including video and audio) and UI, website construction and operation, as well as system development, application development, enhancement of accessibility/usability, and access analysis.
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