Aiming for information design that is user-friendly for users and easy to operate for administrators, in collaboration with experts from various fields.
■Things We Can Solve Improvement of Usability/UX By creating an information design based on user-centered design thinking, we provide an experience that allows users to achieve their goals without confusion and feel positive about it. We enhance the usability and satisfaction of the website from the user's perspective. ■Enabling Efficient Website Management By establishing rules during the CMS implementation and designing an easy-to-understand page structure, we streamline the management of the website after its launch. ■Realizing Effective Information Design Based on Strategy Based on the functional and content requirements clarified by the strategy, we implement optimal information design through usability and access log analysis. This leads to a site that promotes user behavior.
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[Service Overview] At Mitsue-Links, we conduct information design from both user and operational perspectives in collaboration with experts in various fields such as usability, access log analysis, and CMS.
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■Information Design from the User's Perspective To make a service website an effective marketing tool, it is important not only for users to easily find the information they seek but also to enhance the user experience (UX) by making it "fun," "comfortable," and "likable." Therefore, in information design, we organize the functional and content requirements identified in the strategic planning phase, taking into account usability perspectives and access analysis, and create a content map. Based on that map, we also consider the setup of common pages, inter-page links, navigation, and information provision rules. ■Information Design from the Operational Perspective When building a website, information design that anticipates post-launch operations is essential. This affects operational efficiency and influences the frequency of updates and the maintenance of usability. Therefore, decisions are made during the information design phase regarding rules for implementing a CMS, how to label pages clearly, and how to name files and directories.
Company information
Since 1990, which can be considered the dawn of the IT field, our company has been providing a variety of unique services centered around digital content. We realize the marketing and branding of our client companies through digital media, and in order to continuously improve, we offer a comprehensive range of services including the planning, design, and implementation of content (including video and audio) and UI, website construction and operation, as well as system development, application development, enhancement of accessibility/usability, and access analysis.
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