Differentiation Strategies for Residential Companies and House Manufacturers: How to Survive Intensifying Competition
Explaining the reasons why a differentiation strategy is essential, as well as the competitive environment and challenges faced by housing companies!
Amid the shrinking housing market, competition for survival is intensifying. The number of new housing starts in 2024 decreased by 3.4% compared to the previous year. Construction costs are also rising, and from April 2024, labor costs are under upward pressure due to the application of work style reform-related laws. In this double bind, there are limits to securing profits through price competition alone. What is needed is a clear differentiation strategy. From the forefront of real estate digital transformation (DX), we will consider methodologies for differentiation that can be implemented immediately in the housing industry. *For more details on the column, please refer to the related link. For further information, feel free to download the PDF or contact us.*
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Our company develops a real estate management system utilizing IoT technology. We offer a rental property matching system called 'LEASE24' that directly connects apartment owners and users. Please feel free to contact us if you have any inquiries.