Sales Techniques to Master SDR and SQL Definitions for Immediate Use

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last updated：Dec 23, 2025

エンジン

A practical method to maximize the deal conversion rate by correctly understanding the definitions of SDR and SQL and streamlining the entire sales process.

**Benefits** - Standardizes the definitions of SDR and SQL to improve sales conversion rates. - Accurately visualizes results through KGI-based evaluations. - Optimizes the sales process with high reproducibility. 'PROBiZZ' supports organizations in establishing clear definitions for SDR (Sales Development Representative) and SQL (Sales Qualified Lead). It designs lead classification, which can often be ambiguous, to a level that directly connects to sales outcomes, and builds a system to share criteria calculated from KGI. By combining AI scoring with human hypothesis design, it visualizes the accuracy of potential customers numerically, allowing for precise management of conversion rates. All metrics are visualized daily and weekly, maintaining an operational system where the sales organization can track results using a common language. This enables a shift away from individual-centric sales, allowing anyone to execute high-quality approaches. 'PROBiZZ' reconstructs sales activities by clearly defining SDR and SQL, maximizing the reproducibility of results.

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basic information

If the definitions of SDR and SQL remain ambiguous, it will lead to a decrease in the conversion rate and order rate. 'PROBiZZ' addresses this issue by formulating lead definitions derived from KGI and defining optimal approaches based on accuracy. At the SDR stage, we accurately classify from "interest generation to problem recognition," and at the SQL stage, from "consideration willingness to decision-making." Furthermore, we combine AI and human analysis to visualize which attributes lead to the best results and continuously cycle through improvement. Through effective script enhancements and joint sales meetings, we establish a system to standardize yield across the entire field. 'PROBiZZ' achieves simultaneous enhancement of lead quality, deal accuracy, and outcome efficiency by redesigning the definitions of the sales process. 【Strengths and Features】 ■Redesign the definitions of SDR and SQL based on KGI ■Quantify accuracy through AI and human analysis to promote improvements ■Standardize results through script enhancements and execution support

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Are the definitions of SDR and SQL standardized within your organization? "PROBiZZ" publishes materials that provide consistent support from definition design to execution to enhance sales performance. It includes numerous examples of reconstructing lead definitions and yield designs based on AI scoring and practical data. You can immediately implement operational know-how to eliminate individual reliance and achieve high reproducibility of results. Download the materials now and evolve your sales process to the next phase.

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Applications/Examples of results

- A SaaS company implemented 'PROBiZZ' and redefined the definitions of SDR and SQL. They revamped their sales structure based on KGI, resulting in an 1.8 times increase in deal conversion rates. - A manufacturing company utilized 'PROBiZZ' to introduce AI scoring. They improved the accuracy of SQL judgments and enhanced approach efficiency by 40%, achieving successful results. - An HR-related startup used 'PROBiZZ' to standardize definitions and optimize scripts. As a result, the overall performance of the team stabilized, doubling sales productivity.