We will introduce a case where the review of the email content after application and the revision of the female-targeted manuscript increased the visit rate by 32%!
Here is a case study of a mid-career recruitment outsourcing for the transportation industry (bus drivers and taxi drivers). The company in this case had received applications through job media, but the interview attendance rate was low at 25%, which did not lead to successful hires. They wanted to improve both the attendance rate and the number of applications. After implementing the recruitment outsourcing, the interview attendance rate improved from 25% to 57% due to a review of the scouting message. The design of the job posting targeting women was effective, leading to an increase in applications from men as well, and the increase in applications resulted in actual hiring success. [Case Overview] ■ Challenges - Decline in attendance rate and stagnation in the number of applications ■ Solutions - Change in the timing of document submission - Review of email content and establishment of templates for each flow - Creation of job postings aimed at women *For more details, please download the PDF or feel free to contact us.
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【Results】 ■ By revising the scout message, the interview attendance rate improved from 25% to 57%. ■ The design of the copy targeting women was successful, leading to an increase in applications from men as well. ■ The increase in applications also resulted in successful actual hiring. *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Our company is not just about posting job advertisements and calling it a day; rather, we utilize various media to support our clients' recruitment strategies, and we can be understood as a "department store specialized in recruitment." We aim for "overall optimization" towards the desired talent and problem-solving, providing proposals based on goals and objectives. Therefore, we do not limit ourselves to specific media or methods. While conducting marketing utilizing the web, we deliver advertisements through a wide range of methods, including both print and online media.
