[Development Case] M3 Education Inc.

We will introduce a case where sales increased through product recommendations based on action history and improved convenience!

M3, Inc., which operates one of Japan's largest healthcare professional platforms, has been approached by Education Co., Ltd. to introduce a case for reviewing educational services aimed at national exams related to welfare. Initially, the request was for sales promotion, but within a fragmented system with multiple systems, both end users and staff found the system's navigation and operation to be complicated. Under these circumstances, sales promotion was not feasible, so we decided to enhance user and staff convenience while implementing a system that could drive sales. By introducing Salesforce, we were able to fully support national qualification exams within a single system. Additionally, we resolved the integration of various services through engineering, enabling system consolidation. **Challenges** - We want to distribute DM (direct mail) by member to promote sales. - We are unable to conduct marketing activities based on member behavior history. - We face a workload burden from consolidating inquiries using email addresses. - There is a workload burden from manual payment processing during product purchases. *For more details, please download the PDF or feel free to contact us.*

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