Request for naming a market! I came up with a name that focuses on the "value of connecting with farmers."
We would like to introduce a case where we developed the naming for the market "Rokanoka," utilizing the entrance of a condominium. It is convenient for the elderly and families with children, and it expands the enjoyment of food through interaction with producers. We focused on the "value of connecting with farmers" when creating the name. The market, held in a local condominium environment, serves as a place to foster community (local) connections, and we combined it with "farmer" (Nōka) to create a coined term. 【Features of the Naming】 ■ The repetition of the same vowel emphasizes rhythm, giving the entire word a sense of vitality. ■ The combination of sounds evokes nature and organic elements while also conveying an active impression. *For more details, please download the PDF or feel free to contact us.
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Our company is one that creates the future by maximizing the value of words. We are engaged in activities such as sensibility naming and sensibility communication. In our naming brainstorm sessions (deductive naming meetings), we search for words that convey the functionality and sensibility of important products while shining a light of science on them. Please feel free to contact us if you have any inquiries.