We will explain the correct definitions of SDR and SQL, as well as effective practices for inside sales that lead to results.
**Benefits** - Understand the roles of SDR and SQL correctly - Build a sales process that leads to results - Improve the overall sales efficiency of the team 'PROBiZZ' clarifies the definitions of SDR and SQL, forming a common understanding throughout the sales organization. In sales activities, proceeding with ambiguous roles and performance criteria poses a risk of decreasing lead quality and conversion rates. 'PROBiZZ' designs appropriate processes based on abundant performance data and field experience, tailored to the industry and products. In particular, it clarifies the lead generation by SDR and the criteria for SQL, stabilizing the quality of potential customers. Furthermore, by visualizing KPIs and business flows and implementing a cycle of improvement, it achieves continuous performance enhancement. 'PROBiZZ' strengthens the foundation of the sales organization and supports efficient and high-precision sales activities.
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By unifying the definitions of SDR and SQL, the direction of sales activities aligns, and unnecessary labor can be reduced. 'PROBiZZ' supports the establishment of clear criteria and operational rules. As a result, SDRs can generate high-quality leads and only pass on cases that meet the SQL standards to the sales department. Consequently, the conversion rate and closing rate improve, enhancing the overall performance of sales. Additionally, data-driven improvement measures enable accurate forecasting and efficient approaches. Through these initiatives, sustainable revenue growth and organizational strength can be achieved simultaneously. 【Strengths and Features】 ■ Achieves clear definitions of SDR and SQL ■ Simultaneously improves the accuracy and efficiency of the sales process ■ Supports the stabilization of results through continuous improvement
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To maximize sales results, it is essential to correctly understand and share the roles and criteria of SDRs and SQLs throughout the organization. 'PROBiZZ' consistently supports everything from this definition to operation and improvement. We have prepared materials that summarize actual case studies and specific measures for process improvement, so please download them and use them to strengthen your company's sales structure.
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Applications/Examples of results
- Companies that want to strengthen new customer development clarify the definitions of SDR and SQL with the support of 'PROBiZZ', enhancing the quality of prospects and improving the deal conversion rate. - Companies that were struggling with results due to discrepancies in team recognition unify role assignments and KPI standards to establish an efficient sales process. - Companies that had temporarily stagnated in results analyze past data and review the criteria for SDR and SQL, regaining stable results.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.