[Latest ○○ Trend] Changing with Digital! What is the Purpose of Sales?

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last updated：Dec 26, 2025

エンジン

We will explain the latest trend of shifting the purpose of sales from "numbers" to "value provision."

**Benefits** - The purpose of sales activities can be clearly visualized. - Achievements can be quantified, enabling reproducible sales. - Transitioning to value-based sales becomes smooth. 'PROBiZZ' provides a system that redefines the purpose of corporate sales from achieving numerical targets to creating value. In traditional sales, the act of "selling" itself became the goal, diverging from the essential contribution to customers and the overall strategy of the organization. 'PROBiZZ' supports the visualization of the roles of each process, starting from an understanding of customer challenges, and helps unify the sense of purpose. As a result, the quality of sales activities improves, allowing for the maximization of LTV through not only securing orders but also building continuous relationships. Furthermore, collaboration with marketing and SDR can be managed integrally, enabling the entire organization to transition to value-based sales. The reform of sales objectives that begins with 'PROBiZZ' is a transformation of the sales organization that brings about a balance between results and trust.

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basic information

When the purpose of sales becomes biased towards metrics such as "number of visits" and "number of orders," the original value proposition tends to be lost. 'PROBiZZ' builds sales activities starting from "why we do it" and designs objectives and goals for each phase. By visualizing and defining the significance and contributions of sales that are not visible through numbers, sharing is promoted. This leads to a system that shifts from mere task execution to proposal-based sales that are aligned with customer needs. Proposal skills, which tend to become personalized, are standardized through accumulated data and achievements, making them reproducible by anyone. 'PROBiZZ' supports a system where sales functions as the "face of the company" that provides not only results but also value. 【Strengths and Features】 ■ Designing and visualizing the sales process from the perspective of objectives ■ Supporting the transition to value-based sales through a structured approach ■ Eliminating personalization and standardizing through data integration

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Isn't "selling" becoming the goal? With "PROBiZZ," you can redefine the essence of sales activities as value provision and establish a system that achieves results while deepening relationships with customers. Please take a look at the materials that compile case studies and know-how right now.

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Applications/Examples of results

- In IT companies, after implementing "PROBiZZ," the sales objectives shifted to solving customer issues, significantly improving LTV. - In the consulting industry, visualizing process objectives accelerated the immediate effectiveness of new sales personnel. - In the manufacturing sector, strengthening inter-departmental collaboration advanced the unification of purpose awareness, enabling organizational achievement of results.